Founded in 2006, TuNiu is the leading online leisure travel company in China – the Nasdaq-listed platform has the largest market share (28.4%) in the online leisure and holiday market, and currently holds over 2 million holiday package SKUs. The Luxury Conversation met up with one of the most influential men in the China travel sphere, VP of TuNiu Destination Marketing Services Department, Barry Lin, during his recent visit to Shanghai. Continue reading “5 Questions with: Barry Lin, VP of TuNiu Destination Marketing; China’s Travel Booking Giant”
Sometimes the hyperbole is justified. While headline statements can be guilty of lazily inserting top-shelf buzz such as game-changer, disruptor or next-gen for their tabloid effect, the talks at China Connect warrant the provocative wordage.
An event with talks that were both interesting and presented with aplomb, China Connect Shanghai 2018 brought together experts from a broad variety of fields. Here are some of the more eye-catching statements from the day. Continue reading “5 Disruptive Statements from China Connect Shanghai 2018”
The Luxury Conversation attended China Connect’s Shanghai 2018 edition, which featured expert speakers talking about what’s currently at the tip of the spear of engagement with China’s consumers. A wide-ranging and insightful event, attended by over 300 people, China Connect was held at The Explorium on Yishan Road.
Among the engaging talks was that by Sophia Ong, GM of Strategic Partner & Key Account at Tencent, in which Sophia spoke about the well-known (let’s go ahead and call it God-like) power of WeChat and the Tencent eco-system.
Sophia’s presentation clarified that luxury brands need to quickly maximise their WeChat adoption and adaptation in order to keep up with the expectations of the Chinese consumer. Here are the key takeaways from the talk – with a thrilling preview into the next generation of WeChat commerce capabilities: WeLife. Continue reading “WeChat’s Next-Gen: ‘WeLife’ Previewed at China Connect, Shanghai 2018”
Switzerland offers all of the key aspects desired by affluent Chinese travellers – exclusivity, adventure, sports and a WeChat-picture-perfect landscape at every turn. The third most visiting nation – and rising – Switzerland has clearly been communicating its message in China at the right places, to the right people. A Chinese-Swiss Tourism Year highlighted the rise in popularity of the destination.
So how is Switzerland achieving just the right kind of marketing, and how has this message and the country’s tourism market goals changed over the last several years?
The Luxury Conversation spoke with Simon Bosshart, who has been the Switzerland Tourism Director of China since 2006, and Director of APAC since 2014. Continue reading “5 Questions with: Simon Bosshart, APAC Director of Switzerland Tourism”
Last month, Secoo held a brand upgrade press conference, to announce their new slogan – ‘Devoted to You’ and to introduce the brand’s expansion plans. Already the leading premium lifestyle platform with over 25% market share, these bold new plans centred on customisation – unique collaborations with Chinese designers and talents, personalisation – high-end travel and personalised education packages, rental – a seven-day luxury bags and watches service, as well as partnerships and co-branding aimed at diversifying Secoo into new products and offline, social experiences. Continue reading “5 Questions with: Richard Li, Founder & CEO of Secoo, China’s Leading Premium E-Commerce & Lifestyle Platform”
You will have seen the work of Blue Mount, without even realising it — the designs of top luxury brands’ retail stores, such as Shanghai Tang, Christian Louboutin, Coach, Ted Baker, Lane Crawford, Value Retail, K11 and much more is down to them. The simple term to sum up these projects is ‘Visual Merchandising’, while the reality is that their pioneering development of the field in China has led to the more apt label of Integrated Experience Curator.
Combining original artwork from established artists, cultural relevancy which inspires, cutting-edge technology that engages and meeting the varying requirements of brands, malls and department stores has led Blue Mount to become the leader in the field, with a presence all over China, as well as in the UK.
We met with Blue Mount CEO, Luca Lam, for a chat about his experience. Continue reading “5 Questions With: Luca Lam, CEO of Visual Merchandising Leaders, Blue Mount”
Living in Shanghai, you’ll overhear or have conversations about ‘an idea’ to start a new business and attract China’s wealthy demographic. There are so many of them that you just need a small portion to be successful, right? While for many, these ideas are as immobile as the traffic on the Yan’an road tunnel, a few shine through.
Guillaume Rué de Bernadac started with an idea to teach etiquette in China. Years later, just some of the luxury brands his Academie works with are Cartier, Gucci, Bottega Veneta, Givenchy, Ritz-Carlton, Shangri-La, St. Regis, The Temple House, Christofle, Baccarat, L’Oréal, Roger & Gallet, and Maserati. Continue reading “5 Questions With: Guillaume Rué de Bernadac, Founder of Luxury Etiquette Brand Academie de Bernadac”
With a career not only spanning, but creating global fashion e-commerce, Claire Chung is a renowned expert on Chinese and international retail, digital, fashion and culture.
Speaking 5 languages and having lived across continents, Claire was a pioneer in leading Chinese cross-border commerce, launching China’s first luxury multi-brand online fashion retailer. As VP of ShangPin.com, Claire forged epic deals, bringing global brands and western government entities into China with strategic partnerships.
In 2015, Claire moved into a newly created executive role at Net-A-Porter Group level, to expand all businesses in the China market. After the historic merger between Net-A-Porter Group and YOOX Group which created the world’s number one retailer in luxury, Claire was promoted to lead all of the YOOX-Net-A-Porter Group‘s businesses in China.
We met with Claire to hear her insights on the China luxury market.
It’s safe to say that Queennie Yang is an authority on luxury in China. Currently Editor (Asia) of VOGUE International, Queennie’s previous roles include Managing Editor (China) of The Business of Fashion, as well as contributing writer for VOGUE, NUMERO, GQ, ELLE, Harper’s BAZAAR, Cosmopolitan, Madame Figaro, Grazia and STYLETV.
Queennie’s own blog has many thousands of visitors each day, and her Weibo has more than 140,000 followers.
We spoke with Queennie to get her views on current trends and the state of play in China at present. Continue reading “5 Questions With: Queennie Yang, Editor of VOGUE International”
Having begun in 2012 and now with over 230,000 followers on Taobao, a new Tmall store and the OOAK Concept Boutique, OOAK (One Of A Kind shopping experience) has realised the retailer’s ideal of a multi-faceted brand which features both Western and Chinese designers, even creating their own branded jewellery in the process.
We spoke to the Founder of OOAK, Alice Xu, about the journey. Continue reading “5 Questions with OOAK’s Alice Xu; Succeeding in China with omni-channel boutique fashion”