Category: Analysis

How Green is the New Gold for Luxury Chinese Travellers

This article was first published on Luxury Daily

Earlier this month, ILTM China arrived in Shanghai. The first specifically China-focused iteration of the event came after strong demand for a dedicated Chinese version, with the market now too large to be just part of ILTM Asia. Because in case you missed it, Chinese outbound and domestic travel is booming.

There’s a high chance that, after China’s ‘Golden Week’ of national holidays at the start of October, you read that hundreds of millions of Chinese people travelled here, there and everywhere. These big numbers make for easy headlines, yet mean very little. Continue reading “How Green is the New Gold for Luxury Chinese Travellers”

The Forbes China Nanjing Rd Forum – Development of International Business Districts

By Lee Folland

Timed this year to coincide with the China International Import Exhibition (CIIE), Shanghai’s central commercial district Jing’an held the 11th Forbes China Jing’an Nanjing Road Forum on November the 7th, entitled ‘The Development of Business District Under a New and Open Structure’.

Chloe Reuter, CEO of Reuter Communications and co-Founder of The Luxury Conversation, spoke at the event alongside government officials, businesses and representatives from leading business districts around the world. Continue reading “The Forbes China Nanjing Rd Forum – Development of International Business Districts”

Sex, Love & Marriage: Chinese Millennials Do It Their Own Way

Chinese Valentine’s Day, AKA Qixi, is this week, leading to a near infinite spread of ‘love-based’ brand campaigns. But just what does love – and marriage – mean for the affluent, urban Chinese consumer?

Once we start talking about ‘marriage in China’, we might end up with a chin-strokingly meaningful book on the issue. Trying to define any issue in China needs a targeted segment to discuss. While across regions and demographics the issue of marriage is certainly very complex, if we look at the affluent sector which pertains to luxury brands, marriage is still very much a core of both society and individual life.

What must brands know about the journey of the luxury Chinese consumer through marriage? Continue reading “Sex, Love & Marriage: Chinese Millennials Do It Their Own Way”

How Luxury Car Brands in China Show That Bigger is Better

China specialises in big numbers and the car market is no different, from 6.7 million passenger vehicle sales in 2008 to 24.7 million in 2017. While many articles about business in China tend to wring their hands over the ‘whys’, this topic doesn’t need much social pondering of why Chinese people like cars – people in all countries opt for car ownership when financially able, and you just may have read that the Chinese economy has grown somewhat in the last decade.

The more intriguing poser is how do car brands ignite passion for their marque in China’s competitive environment? Continue reading “How Luxury Car Brands in China Show That Bigger is Better”

Luring Luxury to China’s E-commerce World; Who Comes Out On Top?

By Tamsin Smith

It seems not a day goes by without another of China’s e-commerce platforms announcing a luxury initiative, attempting to lure the top brands to their sites with exclusivity, the fight against fakes and seamless logistics services. Many foreign luxury brands, however, are still unclear over the reality of the various apps and platforms in regards to luxury retail; and it’s easy to see why.

Continue reading “Luring Luxury to China’s E-commerce World; Who Comes Out On Top?”

5 Ways U.S. Luxury Brands Have Won in China

By Lauren Hallanan

While there is no one-size-fits-all China market strategy, there appear to be five common approaches for U.S. brands to reach Chinese consumers. Several U.S. brands including Tiffany & Co, Estée Lauder and Michael Kors, have made a name for themselves in China’s growing luxury market. The Luxury Conversation Survey on U.S. brands revealed clear adoration for various brands and travel destinations. How have they each achieved this? Continue reading “5 Ways U.S. Luxury Brands Have Won in China”

How (Not) to Be Culturally Appropriate to Chinese Luxury Consumers

“Why do luxury brands misunderstand us?”

“How come luxury brands interpret the Chinese aesthetic this way?”

“Let’s see which brand has the ugliest Year of the Dog edition product!”

These comments are just some examples of recent titles from popular WeChat/Weibo posts. They are from Chinese Millennials mocking some luxury brands’ Year of the Dog collections. Chinese consumers were not only shocked, but disappointed by the poor Chinese aesthetics produced by big-name fashion houses. Continue reading “How (Not) to Be Culturally Appropriate to Chinese Luxury Consumers”

5 of the Smartest WeChat Luxury Travel Campaigns We’ve Seen

If your travel brand is not offering impressive and integrated WeChat solutions – why not?! Payment gateways, location-based features, ‘internet of things’ interactivity, marketing campaigns … WeChat does it all. Here are some notable WeChat campaigns and features, cleverly used by luxury travel brands.

Continue reading “5 of the Smartest WeChat Luxury Travel Campaigns We’ve Seen”

We Dared to Ask: Is Fashion Week Still Relevant?

Last week saw Shanghai thrill to its own Fashion Week. The rapid growth and increasing interest from local and global fashion industries are proof of the Chinese fashion community’s potential.

While SHFW may still be far-off the original Western events, the atmosphere is one of pure optimism and fascination of the new.

As Fashion Week season relentlessly rolled through Europe and New York, different discussions were being had. Alongside the still-present clamouring and gushing adoration, you might also have picked up the questioning of its status – and even the evaluation of its relevance.

Continue reading “We Dared to Ask: Is Fashion Week Still Relevant?”