The Luxury Conversation went offline to create an invitation-only event in London: How to Capture the Attention of the Chinese Millennial?
Industry experts, luxury brands, agencies and the media attended the talk, in order to learn about the China luxury market and its key consumer in the luxury demographic – the Millennial.
Continue reading “How to Capture the Attention of the Chinese Millennial – London Breakfast Briefing”
No Facebook, no Google, no YouTube. Oh, and no internet/laptop either. Print media? It’s another no, we’re afraid. Even cash is out. So what do China’s luxury consumers use for social, news, browsing, shopping, paying and life?
Continue reading “China’s Digital Landscape (Finally) Explained”
Chinese consumers today spend over USD$750 billion online – more than the US and UK combined. China generates more e-commerce activity than any country in the world, but what is striking is how dramatically different China’s digital landscape has evolved compared to the West. From technology platforms and customer online behaviors to how consumers shop in digital marketplaces, China has evolved on its own.
Continue reading “How are China’s Emerging Technologies Shaping The Future of Luxury?”