Category: Deep Dive

How Russia is Winning with the Affluent Chinese Traveller

With a rise that began a several years ago with state-approved ‘Red Tourism’, Russia has become a destination for affluent Chinese shoppers looking to combine national history with off-the-beaten-path luxury travel shopping.

Proximity and friendly relations have seen over 100,000 Chinese travellers confidently jetting off to Russia for the World Cup – even though their nation isn’t taking part. With 57% of those travelers being female (source: Ctrip), it’s a clear indication that Russia has now planted a flag on the international luxury map. Continue reading “How Russia is Winning with the Affluent Chinese Traveller”

China’s ‘Hot Mamas’: Millennial Parents, The New Force in Luxury Spending

By Jiaqi Luo and Nick Withycombe

The development of China in the last decade is most easily visible through big numbers. But stats such as ‘Chinese travelling overseas increased by 1,380% from 2000 to 2017‘ don’t help to understand the intricate changes in society that have taken place. One of these enormous (seismic, tectonic, however far you want to go) changes is in the new parenting culture of China’s affluent Millennial generation. Continue reading “China’s ‘Hot Mamas’: Millennial Parents, The New Force in Luxury Spending”

How YSL Picked Up a Social Lipstick Trend in China – and Won

By Jiaqi Luo

In a modern world of diversity, cross-cultural interchange and rapidly evolving societies, it remains fair to say: women love lipstick. In the west, the term “lipstick effect” was born; when disposable income drops during a time of economic crisis, lipstick sales rise. Women love lipstick because it is an affordable product that instantly feels luxurious and increases their confidence level. (editor’s safety note – the writer is a woman!) Continue reading “How YSL Picked Up a Social Lipstick Trend in China – and Won”

Luxury Conversation Paris Briefing: The Real Life of China’s Most Beloved KOL

By Susan Owens

Prestige European fashion brands embracing the power of KOLs (Key Opinion Leaders) are swiftly mastering the art of reaching out to the world’s fastest-growing luxury consumers – Chinese Millennials.

But for many brands, mystique still surrounds the power of the Chinese KOL. While Influencer Marketing in the west is within their comfort zone, the clear barriers of not only language and culture but a fully individual digital eco-system can cause a lack of clear understanding.

The Luxury Conversation’s Paris breakfast briefing (following recent London and New York briefings) to an audience of 50 invitation-only guests set out to demystify this subject with an intimate tête-à-tête at the House of Tai Ping Showroom in Paris.

Continue reading “Luxury Conversation Paris Briefing: The Real Life of China’s Most Beloved KOL”

Luxury Chinese Travel to the Middle East Hots Up; Chinese Travellers Seek New Silk Road Adventure

What are the opportunities for Middle-Eastern and North African brands trying to attract the luxury Chinese traveller?

The Middle East and North Africa (MENA) region had previously lagged in popularity, but is now witnessing a boom in Chinese visitors. Growth is being driven by local travel incentives introduced into the region, including visas on arrival for Chinese nationals visiting the UAE, and the rising sophistication of Chinese travellers who are seeking new destinations off the beaten path. In addition, China’s One Belt, One Road initiative, which cuts through the region, has the potential to put MENA on the map for travel savvy Chinese. Continue reading “Luxury Chinese Travel to the Middle East Hots Up; Chinese Travellers Seek New Silk Road Adventure”

How to Capture the Attention of the Chinese Millennial – London Breakfast Briefing

The Luxury Conversation went offline to create an invitation-only event in London: How to Capture the Attention of the Chinese Millennial?

Industry experts, luxury brands, agencies and the media attended the talk, in order to learn about the China luxury market and its key consumer in the luxury demographic – the Millennial.

Continue reading “How to Capture the Attention of the Chinese Millennial – London Breakfast Briefing”

How are China’s Emerging Technologies Shaping The Future of Luxury?

Chinese consumers today spend over USD$750 billion online – more than the US and UK combined. China generates more e-commerce activity than any country in the world, but what is striking is how dramatically different China’s digital landscape has evolved compared to the West. From technology platforms and customer online behaviors to how consumers shop in digital marketplaces, China has evolved on its own.

Continue reading “How are China’s Emerging Technologies Shaping The Future of Luxury?”