By Nick Withycombe
Even the briefest of browses through international media should turn up clear indications of the power of the Chinese consumer. Bain & Co’s ‘China consumes 32% of global luxury’ is perhaps the best known, while big number after eye-opening stat can be trotted out to really clarify – to anyone who has been living in a cave for the last decade – that your luxury business really ought to be selling to the people that want to buy most of it. Continue reading “Op-Ed: The One Way to Succeed in Business in China”
It isn’t in any doubt that China is the place to be for luxury brands. How can businesses take the first steps to tapping into this huge market? Thankfully, the opportunity is possible due to China becoming one of, if not the most digitally innovative country in the world.
Here are 8 ways WeChat can work magic — even for a company based outside of China: Continue reading “8 Ways WeChat Can Work Magic for Luxury Brands in China – and Beyond”
Last week saw over 150 British brands and several thousand Chinese visitors attend the Best of British exhibition —organised by Media Ten — to network, connect, learn and strengthen partnerships between China and the UK.
The timing was perfect, with Xi’s announcement at the 19th National Communist Congress, taking place in Beijing, that China was continuing to focus on “opening up” for business across the world.
Continue reading “5 Things British Brands in China Can Learn From Shanghai’s ‘Best of British’ Exhibition”
Five years ago in China, if you asked a consumer to name a luxury British brand they would have mentioned the likes of Burberry, Rolls Royce and Jaguar. Then, British brands equaled quality, heritage, and craftsmanship – but rarely implied innovation. How times have changed.
Today, ask luxury consumers that same question and the answers are surprisingly different, and refreshing. Jo Malone, Anya Hindmarch, Victoria Beckham, Matchesfashion.com, Strathberry, Charlotte Olympia, Sophia Webster, Belstaff – the list goes on! Today’s British luxury is young, cool, innovative and niche.
Continue reading “How Can British Brands Connect with China’s Luxury Consumer?”
With Shanghai hosting the 11th ILTM Asia (International Luxury Travel Market) this week, The Luxury Conversation takes a look at a growing group of sophisticated Chinese traveler. We call them the EASTs: “Experience and Adventure Seeking Travelers”.
The EASTs are forgoing snaps of the Eiffel Tower for hiking trails in Patagonia and off-piste skiing in Canada. These EASTs are young, interconnected via social media, and excited to flex their buying power on unique experiences.
Continue reading “How Brands Can Keep Up With China’s Luxury Travellers – the EASTs”