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How YSL Picked Up a Social Lipstick Trend in China – and Won

By Jiaqi Luo In a modern world of diversity, cross-cultural interchange and rapidly evolving societies, it remains fair to say: women love lipstick. In the west, the term “lipstick effect” […]
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‌The Luxury Conversation is a platform for luxury professionals to connect, share and discuss Asia’s luxury industry and its rapidly evolving affluent consumers.

The Luxury Conversation is an initiative by Gusto Luxe, a leading marketing solutions firm for a digital-first era, part of Asia’s first ‘brandtech’ holding group Gusto Collective, whose mission is to bring together the best-in-class marketing and digital agencies with tech firms.

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