ILTM China x The Luxury Conversation: Travel Report – Affluent Chinese Families

Purchase the report here.

ILTM (International Luxury Travel Market) China will be in Shanghai on October the 31st to November the 2nd, 2018. This is the first dedicated Chinese edition of the world’s leading luxury travel-industry event, as the Chinese market is now so strong that the region warrants its own unique version.

At the event’s keynote speech on the 31st, Chloe Reuter, CEO & Founder of Reuter Communications and co-Founder of The Luxury Conversation will be presenting findings from a new travel report on Affluent Chinese Families.

The report, co-published by ILTM China and The Luxury Conversation, is produced by Reuter : Intelligence, the insights division of Reuter Communications. Continue reading “ILTM China x The Luxury Conversation: Travel Report – Affluent Chinese Families”

China Luxury Summit Shanghai – Nov. 30 – Insights on Innovation & Headline Speakers

The next edition of the China Luxury Summit – hosted by the China Luxury Committee – is to be held in Shanghai, on November the 30th.

A very impressive speaker list matched with thought-provoking topics makes this a must-see event. Topics include luxury and sustainability, digital retail innovation, the new face of beauty in China, the balance of brand heritage and innovation – and many more. Continue reading “China Luxury Summit Shanghai – Nov. 30 – Insights on Innovation & Headline Speakers”

Move Over Millennials – Chinese Gen X are Just as Sexy

by Nick Withycombe

Millennials, yes fine. We get it. All of us have referenced the Chinese Millennial so often that the syllables may have lost all meaning by now, becoming some sort of ritualesque mantra chanted out on a weekly basis at the latest ‘can’t miss’ China expert panel discussion.

But what about Gen X? They matter too! They may be a little older, they may not be quite as sleek-sounding and the ‘Gen X mindset’ doesn’t seem quite as sexy (more like slippers and a good book), but logically speaking they are a crucial segment of consumer demographic. Continue reading “Move Over Millennials – Chinese Gen X are Just as Sexy”

Op-Ed: Hyper-localism – Luxury Brands in China Must Prepare to ‘Go Local’

By Nick Cakebread – first published on LSN Global

It’s safe to say that Chinese consumers are even more knowledgeable about the world of luxury than their Western counterparts. In fact, luxury is a way of life for affluent Chinese consumers, and this arguably affects brands in many ways.

One of the major changes of recent years has been the shift from making blingy, big-logo purchases to a more curious look at luxury. Today, it’s about being discerning, as having a savvy knowledge of luxury goods expands from China’s first tier cities and well-travelled set of affluent consumers, to reach wider, regional audiences. Continue reading “Op-Ed: Hyper-localism – Luxury Brands in China Must Prepare to ‘Go Local’”

5 Questions With: Yuanyuan, China’s Leading Creative Photography Director

Yuanyuan is the Founder and Owner of YYO, an exclusive agency for top photographic talent – both Chinese and international – that provides brand analysis, visual positioning, creative concepts, art direction, media placement and public relations. YYO works with all of the top publications you can name (Elle, Vogue, Harper’s Bazaar…), from the creative planning all the way through to post-production.

YYO was the creative partner for last weekend’s Photofairs Shanghai, so we caught up with Yuanyuan to chat about this year’s iteration – but also about her own career, life and story.

Continue reading “5 Questions With: Yuanyuan, China’s Leading Creative Photography Director”

China’s Luxury Travel Apps (Finally) Explained

by Cindy Choo

With a completely unique digital playground, any travel and hospitality brand needs to engage with their affluent Chinese customer according to their App-based, mobile preference.

Players in the hospitality or travel sector should already realise the importance of Chinese travellers – Chinese tourists made 130 million overseas trips in 2017, with total spending amounting to US$115 billion, according to a report from China Tourism Academy, and the number is projected to jump to 390 million in the next decade.

A survey in 2017 revealed that 95 per cent of Chinese millennials had not bought print media in the last year. China is the global leader in proximity mobile payment adoption, accounting for 61.2 per cent of the worldwide user base in 2018.

So who are the key players in sales, marketing, reviews and content platforms that engage Chinese luxury travellers? Continue reading “China’s Luxury Travel Apps (Finally) Explained”

The New York Times International Luxury Conference, Nov 12-13, Hong Kong

The New York Times International Luxury Conference takes place this November 12-13 in Hong Kong.

Hosted by Vanessa Friedman, the event convenes top CEOs, influential policy makers, entrepreneurs and thought leaders to explore the critical challenges and lucrative opportunities facing the luxury industry.

The Luxury Conversation has partnered with the NYT so that our readers can benefit from an exclusive 20% discount: Continue reading “The New York Times International Luxury Conference, Nov 12-13, Hong Kong”

Wine in China: A Fruitful Opportunity If You Can Hit the High Notes

While the wine industry in China has been booming for years now, the industry is far from the simple gold mine that it seemed to be in the past. Those who have lived in China for some time will remember the ‘grape rush’ circa 2010, as many a Frenchman came to cities such as Shanghai, quickly opening up a wine importing / retail company, before just as quickly shutting it down as Chinese consumers were able to buy any grape under the Sun from Tmall and China’s other m-commerce giants.

A decade ago, a bottle of wine was a mere box on the checklist of middle-class aspiration – a token alongside cheese, coffee and golf – while nowadays there has been a shift to genuine enjoyment, knowledge and dare we say oenophilia (while a checklist photo of the wine glasses ‘cheers’ is still a common WeChat sight come Friday evening). Domestic vineyards are proving so bountiful that Chinese wine tourism is set to becomine a thing. Counterfeiting is finally being tackled. Trade organisations are allegedly throwing huge amounts of money at borderline unknown Chinese ‘KOLs’ to live-stream themselves drinking particular wines.

China’s cup poureth over in terms of demand, with the country set to become the world’s second biggest wine market overall by 2020, and is in fact already leading in the top-end segment, as is revealed below. But what is the state of this unique marketplace? In terms of reaching the Chinese wine drinker whether you’re a national wine group, a label, importer or restaurant/bar, what’s happening in 2018 and what should you know about the ‘grape wall of China’? Continue reading “Wine in China: A Fruitful Opportunity If You Can Hit the High Notes”

5 Questions with: Sporty Bitch at Wellness Uncovered, M on the Bund Shanghai

At the recent M Talk, hosted at M Glam on the Bund, the theme Wellness Uncovered saw entrepreneur and KOL speakers discuss the booming wellness and vegan industries in China.

One of the speakers was ‘Sporty Bitch’, the fitness and lifestyle blogger who has grown a loyal, avid readership of her brutally honest and highly informative perspectives on everything to do with getting fit and living well.

We took a moment to speak with Sporty Bitch about her success and where she sees the industries heading.

Continue reading “5 Questions with: Sporty Bitch at Wellness Uncovered, M on the Bund Shanghai”

Op-Ed: Why Not to Try Anything New in China, from Not a China Expert

by Nick Withycombe

What’s new? What’s coming next? These are the go-to questions on ‘China marketing’, whether you’re a journalist looking for a headline or in the industry and looking for the most cutting-edge, client-wowing solution.

If you are seeking further understanding on China, then media content and events are available routes where answers and help may be expected. However, much of this just spreads the same basic messages – and my question is whether an adult really needs to be told that in China you need to ‘research your target audience’ or ‘be customer focused’. Oh, we were about to not be customer focused – thanks! I have the same confusion when I read a sentence such as ‘in China, you need to be digital and mobile’. Continue reading “Op-Ed: Why Not to Try Anything New in China, from Not a China Expert”