The Luxury Conversation is looking forward to the London Breakfast Briefing: How to Capture the Attention of the Chinese Millenial Luxury Consumer in 8 Seconds.
China is becoming more and more important for the luxury industry. A recent Bain & Company report projected Chinese consumers as accounting for 32 percent of global luxury consumption in 2017.
Brands cannot rely on methods applied in other territories to work in China. The Chinese social media landscape is totally unique, as are buying habits, and the Chinese Millenial is a demographic highly sought-after, yet not fully understood.
This invitation-only Breakfast Briefing will explain who they are, how they think, shop, buy and how British brands can best tackle these issues and find success.
Email firstname.lastname@example.org to express interest in attending.
Last week saw over 150 British brands and several thousand Chinese visitors attend the Best of British exhibition —organised by Media Ten — to network, connect, learn and strengthen partnerships between China and the UK.
The timing was perfect, with Xi’s announcement at the 19th National Communist Congress, taking place in Beijing, that China was continuing to focus on “opening up” for business across the world.
Continue reading “5 Things British Brands in China Can Learn From Shanghai’s ‘Best of British’ Exhibition”
Five years ago in China, if you asked a consumer to name a luxury British brand they would have mentioned the likes of Burberry, Rolls Royce and Jaguar. Then, British brands equaled quality, heritage, and craftsmanship – but rarely implied innovation. How times have changed.
Today, ask luxury consumers that same question and the answers are surprisingly different, and refreshing. Jo Malone, Anya Hindmarch, Victoria Beckham, Matchesfashion.com, Strathberry, Charlotte Olympia, Sophia Webster, Belstaff – the list goes on! Today’s British luxury is young, cool, innovative and niche.
Continue reading “How Can British Brands Connect with China’s Luxury Consumer?”