Tag: Cars

How Luxury Car Brands in China Show That Bigger is Better

China specialises in big numbers and the car market is no different, from 6.7 million passenger vehicle sales in 2008 to 24.7 million in 2017. While many articles about business in China tend to wring their hands over the ‘whys’, this topic doesn’t need much social pondering of why Chinese people like cars – people in all countries opt for car ownership when financially able, and you just may have read that the Chinese economy has grown somewhat in the last decade.

The more intriguing poser is how do car brands ignite passion for their marque in China’s competitive environment? Continue reading “How Luxury Car Brands in China Show That Bigger is Better”

5 Questions with: Jens Puttfarcken, President & CEO of Porsche China

Last month saw Shanghai as the location for the World Premiere of the new Macan. This was no coincidence, as China is now the largest individual market for Porsche for the third year in a row. Of the 350,000+ Macans sold since 2014, over 100,000 are in China.

China’s passion for Porsche began long ago and the feeling is clearly mutual, with bold new projects such as the Porsche Experience Centre in Shanghai, next to the F1 International Circuit, being the first in Asia. Continue reading “5 Questions with: Jens Puttfarcken, President & CEO of Porsche China”