Tag: Culture

Exclusive: How Wendy Yu is Shaping Luxury Business & Cultural Exchange between East & West

Wendy Yu has been near and dear to the luxury world for some time now — as a patron, an investor, a business partner and a cultural tie between the East and the West. Yet her ambition didn’t end there, as demonstrated by the announcement of Yu Holdings’ establishment, investment in Mary Katrantzou, and an eye to expansive growth in 2018, somewhat commemorated with a glamorous Chinese New Year Dinner that was the talk of the luxury society.

The Luxury Conversation met with Wendy on a recent visit to Shanghai, to talk about Yu Holdings, how she had arrived at this point and what was in store for the future of Wendy Yu. Continue reading “Exclusive: How Wendy Yu is Shaping Luxury Business & Cultural Exchange between East & West”

How (Not) to Be Culturally Appropriate to Chinese Luxury Consumers

“Why do luxury brands misunderstand us?”

“How come luxury brands interpret the Chinese aesthetic this way?”

“Let’s see which brand has the ugliest Year of the Dog edition product!”

These comments are just some examples of recent titles from popular WeChat/Weibo posts. They are from Chinese Millennials mocking some luxury brands’ Year of the Dog collections. Chinese consumers were not only shocked, but disappointed by the poor Chinese aesthetics produced by big-name fashion houses. Continue reading “How (Not) to Be Culturally Appropriate to Chinese Luxury Consumers”