It’s safe to say that Queennie Yang is an authority on luxury in China. Currently Editor (Asia) of VOGUE International, Queennie’s previous roles include Managing Editor (China) of The Business of Fashion, as well as contributing writer for VOGUE, NUMERO, GQ, ELLE, Harper’s BAZAAR, Cosmopolitan, Madame Figaro, Grazia and STYLETV.
Queennie’s own blog has many thousands of visitors each day, and her Weibo has more than 140,000 followers.
We spoke with Queennie to get her views on current trends and the state of play in China at present. Continue reading “5 Questions With: Queennie Yang, Editor of VOGUE International”
The Luxury Conversation held a special event with InStyle China and FASHION IS GREAT this week in Shanghai. Coinciding with a China Retail Mission organised by the UK Department for International Trade, CEOs and executives from some of Britain’s best loved fashion brands attended the event at the ‘by FANG’ Villa to gain genuine understanding about China from industry experts. Continue reading “The Luxury Conversation in Shanghai, with the UK Department for International Trade Retail Mission to China”
A whitepaper issued by Nielson and Alipay (continue reading to view the full report) has revealed further evidence that any brand outside of China cannot afford to ignore the mobile payment preferences of China’s consumers — and, that the numbers of Chinese tourists travelling overseas only continues to rise, maintaining their place as the number one in overseas spending.
The whitepaper compared Chinese and non-Chinese tourist behaviours, and we’ve picked through the report to highlight some key findings. Continue reading “Over 90% of Chinese Tourists Prefer to Use Mobile Payments Shopping Overseas: Survey”
By Jiaqi Luo
In a modern world of diversity, cross-cultural interchange and rapidly evolving societies, it remains fair to say: women love lipstick. In the west, the term “lipstick effect” was born; when disposable income drops during a time of economic crisis, lipstick sales rise. Women love lipstick because it is an affordable product that instantly feels luxurious and increases their confidence level. (editor’s safety note – the writer is a woman!) Continue reading “How YSL Picked Up a Social Lipstick Trend in China – and Won”
By Susan Owens
Prestige European fashion brands embracing the power of KOLs (Key Opinion Leaders) are swiftly mastering the art of reaching out to the world’s fastest-growing luxury consumers – Chinese Millennials.
But for many brands, mystique still surrounds the power of the Chinese KOL. While Influencer Marketing in the west is within their comfort zone, the clear barriers of not only language and culture but a fully individual digital eco-system can cause a lack of clear understanding.
The Luxury Conversation’s Paris breakfast briefing (following recent London and New York briefings) to an audience of 50 invitation-only guests set out to demystify this subject with an intimate tête-à-tête at the House of Tai Ping Showroom in Paris.
Continue reading “Luxury Conversation Paris Briefing: The Real Life of China’s Most Beloved KOL”
Wendy Yu has been near and dear to the luxury world for some time now — as a patron, an investor, a business partner and a cultural tie between the East and the West. Yet her ambition didn’t end there, as demonstrated by the announcement of Yu Holdings’ establishment, investment in Mary Katrantzou, and an eye to expansive growth in 2018, somewhat commemorated with a glamorous Chinese New Year Dinner that was the talk of the luxury society.
The Luxury Conversation met with Wendy on a recent visit to Shanghai, to talk about Yu Holdings, how she had arrived at this point and what was in store for the future of Wendy Yu. Continue reading “Exclusive: How Wendy Yu is Shaping Luxury Business & Cultural Exchange between East & West”
“Why do luxury brands misunderstand us?”
“How come luxury brands interpret the Chinese aesthetic this way?”
“Let’s see which brand has the ugliest Year of the Dog edition product!”
These comments are just some examples of recent titles from popular WeChat/Weibo posts. They are from Chinese Millennials mocking some luxury brands’ Year of the Dog collections. Chinese consumers were not only shocked, but disappointed by the poor Chinese aesthetics produced by big-name fashion houses. Continue reading “How (Not) to Be Culturally Appropriate to Chinese Luxury Consumers”