Tag: Design

SHFW: Fashion Trailblazers – Stories from the Frontline of Chinese Design

By Susan Owens

In Paris, Milan and London fashion designers are typically seen – but not heard. Their first priority is to sell clothes.

But in a new initiative during Shanghai Fashion Week (SHFW) three of China’s most successful designers shared their individual fashion journeys in a public forum, Fashion Trailblazers: Stories from the Frontline of Chinese Design.

The trio, Grace Chen (Grace Chen Couture); Hai Lin (Particle Fever) and Jianxia Yin (UOOYAA) all had one thing in common – commercial success. But that’s where their stories had ended. Continue reading “SHFW: Fashion Trailblazers – Stories from the Frontline of Chinese Design”

5 Questions With: Yuanyuan, China’s Leading Creative Photography Director

Yuanyuan is the Founder and Owner of YYO, an exclusive agency for top photographic talent – both Chinese and international – that provides brand analysis, visual positioning, creative concepts, art direction, media placement and public relations. YYO works with all of the top publications you can name (Elle, Vogue, Harper’s Bazaar…), from the creative planning all the way through to post-production.

YYO was the creative partner for last weekend’s Photofairs Shanghai, so we caught up with Yuanyuan to chat about this year’s iteration – but also about her own career, life and story.

Continue reading “5 Questions With: Yuanyuan, China’s Leading Creative Photography Director”

How (Not) to Be Culturally Appropriate to Chinese Luxury Consumers

“Why do luxury brands misunderstand us?”

“How come luxury brands interpret the Chinese aesthetic this way?”

“Let’s see which brand has the ugliest Year of the Dog edition product!”

These comments are just some examples of recent titles from popular WeChat/Weibo posts. They are from Chinese Millennials mocking some luxury brands’ Year of the Dog collections. Chinese consumers were not only shocked, but disappointed by the poor Chinese aesthetics produced by big-name fashion houses. Continue reading “How (Not) to Be Culturally Appropriate to Chinese Luxury Consumers”

5 Questions With: Ms. MIN, Rising Star of China’s Boutique Designer Scene

The story of Ms MIN began in Fuzhou, a city far from the catwalks of New York. It began during her secondary school life, when a teenage Liu Min used to accompany her mother to shop for fabrics that were then tailor-made into unique garments. This mutual interest led her towards a future path to the design world.

After a bachelor’s degree in Fashion Design of Women’s wear from London College of Fashion, Liu Min’s own brand was launched in 2010 — Ms MIN. Continue reading “5 Questions With: Ms. MIN, Rising Star of China’s Boutique Designer Scene”

5 Questions With: Lu Yan, Founder and Owner of Comme Moi. “You can’t establish a brand just by being able to design”

Comme Moi, meaning “Like Me” in French, is a contemporary designer label founded in 2013 by one of China’s most famous super models – Lu Yan. Lu Yan has her reasons to name the brand “Like Me”.

As a young Chinese girl from a small remote village of Jiang Xi, Lu Yan ventured out of the country at the tender age of eighteen and made her way to the international fashion metropolis Paris, after being scouted by two modeling agents in Beijing.

Now thirty-six, married and with one young son, Lu Yan truly represents the modern generation of Chinese youth – hard-working, determined and willing to learn.

Continue reading “5 Questions With: Lu Yan, Founder and Owner of Comme Moi. “You can’t establish a brand just by being able to design””

5 Things British Brands in China Can Learn From Shanghai’s ‘Best of British’ Exhibition

Last week saw over 150 British brands and several thousand Chinese visitors attend the Best of British exhibition —organised by Media Ten — to network, connect, learn and strengthen partnerships between China and the UK.

The timing was perfect, with Xi’s announcement at the 19th National Communist‎ Congress, taking place in Beijing, that China was continuing to focus on “opening up” for business across the world.

Continue reading “5 Things British Brands in China Can Learn From Shanghai’s ‘Best of British’ Exhibition”

What does The Year of the Rooster Mean for China’s Luxury Market?

There was a good deal of debate in 2016 about the slow-down of the Chinese economy and tough times for luxury brands. After years of strong growth, we are now talking about China’s “new normal” – ie: a more moderate rate of growth and sales. But it’s not all doom and gloom. In fact, UBS Global Research predicts a recovery of Chinese luxury consumption in 2017 and four percent growth. So just what are the biggest opportunities for 2017 in China? We put that question to our panel of experts.

Continue reading “What does The Year of the Rooster Mean for China’s Luxury Market?”