“Why do luxury brands misunderstand us?”
“How come luxury brands interpret the Chinese aesthetic this way?”
“Let’s see which brand has the ugliest Year of the Dog edition product!”
These comments are just some examples of recent titles from popular WeChat/Weibo posts. They are from Chinese Millennials mocking some luxury brands’ Year of the Dog collections. Chinese consumers were not only shocked, but disappointed by the poor Chinese aesthetics produced by big-name fashion houses. Continue reading “How (Not) to Be Culturally Appropriate to Chinese Luxury Consumers”
The story of Ms MIN began in Fuzhou, a city far from the catwalks of New York. It began during her secondary school life, when a teenage Liu Min used to accompany her mother to shop for fabrics that were then tailor-made into unique garments. This mutual interest led her towards a future path to the design world.
After a bachelor’s degree in Fashion Design of Women’s wear from London College of Fashion, Liu Min’s own brand was launched in 2010 — Ms MIN. Continue reading “5 Questions With: Ms. MIN, Rising Star of China’s Boutique Designer Scene”
Comme Moi, meaning “Like Me” in French, is a contemporary designer label founded in 2013 by one of China’s most famous super models – Lu Yan. Lu Yan has her reasons to name the brand “Like Me”.
As a young Chinese girl from a small remote village of Jiang Xi, Lu Yan ventured out of the country at the tender age of eighteen and made her way to the international fashion metropolis Paris, after being scouted by two modeling agents in Beijing.
Now thirty-six, married and with one young son, Lu Yan truly represents the modern generation of Chinese youth – hard-working, determined and willing to learn.
Continue reading “5 Questions With: Lu Yan, Founder and Owner of Comme Moi. “You can’t establish a brand just by being able to design””
Last week saw over 150 British brands and several thousand Chinese visitors attend the Best of British exhibition —organised by Media Ten — to network, connect, learn and strengthen partnerships between China and the UK.
The timing was perfect, with Xi’s announcement at the 19th National Communist Congress, taking place in Beijing, that China was continuing to focus on “opening up” for business across the world.
Continue reading “5 Things British Brands in China Can Learn From Shanghai’s ‘Best of British’ Exhibition”
Ahead of the return of Design Shanghai – Asia’s premier design event running March 8th to 11th at the Shanghai Exhibition Center – The Luxury Conversation turned its attention to leaders in the world of luxury design to ask them about the trends and opportunities for design in China today.
Continue reading “Finding the Design Opportunities in China”
There was a good deal of debate in 2016 about the slow-down of the Chinese economy and tough times for luxury brands. After years of strong growth, we are now talking about China’s “new normal” – ie: a more moderate rate of growth and sales. But it’s not all doom and gloom. In fact, UBS Global Research predicts a recovery of Chinese luxury consumption in 2017 and four percent growth. So just what are the biggest opportunities for 2017 in China? We put that question to our panel of experts.
Continue reading “What does The Year of the Rooster Mean for China’s Luxury Market?”