China is where any luxury brand needs to be.
McKinsey’s recent report, What can we expect in China in 2018, gives some details and data on the ongoing rise of digital China.
Investment in global infrastructure and start-ups, investment in culture, better regulations and more is all made possible with a pioneering level of leading tech. Cash is already (as good as) obsolete, with facial recognition for payments and next-gen AI being led by China.
What does this mean for luxury brands? Continue reading “China the Digital Pioneer; How Luxury Brands Should Capitalise on China’s Blazing Online Trail”
The story of Ms MIN began in Fuzhou, a city far from the catwalks of New York. It began during her secondary school life, when a teenage Liu Min used to accompany her mother to shop for fabrics that were then tailor-made into unique garments. This mutual interest led her towards a future path to the design world.
After a bachelor’s degree in Fashion Design of Women’s wear from London College of Fashion, Liu Min’s own brand was launched in 2010 — Ms MIN. Continue reading “5 Questions With: Ms. MIN, Rising Star of China’s Boutique Designer Scene”
The Luxury Conversation will present insights, tips and trends on how U.S. luxury brands can capture the attention of this key demographic — the luxury Chinese Millennial. Continue reading “New York Briefing, Feb 2018: How Luxury Brands Can Capture the Attention of Chinese Millennials”
With a career in China’s luxury world, Thibault Villet co-founded Mei.com in 2010, was the CEO and remains as the Chairman. Mei.com is now one of the largest luxury e-commerce platforms in China, having been acquired by the Alibaba group in 2015. It has partnered with thousands of top brands and with looks and products curated by stylists from luxury designer backgrounds.
Mei.com, in collaboration with KPMG, recently released the results of their survey of over 3,000 mainland China consumers (with a focus on the Millennial / non-Millennial divide), which aimed to improve understanding of their current and future shopping habits.
Continue reading “5 Questions with Thibault Villet, Co-Founder & Chairman of Mei.com”