With fanatical fans and aspirational brands wanting to know about their everyday lives, what does it now mean to be a KOL? How did they become one, what are the challenges and where do they see the future going for KOLs? Continue reading “Confessions of a KOL: M Talk x The Luxury Conversation, May 30, Shanghai”
By Francesca Fearon
This week, The Luxury Conversation held a breakfast briefing in Dubai to explore what Middle East & North African (MENA) businesses can do to connect with Chinese travellers. In the last few years the region has seen a huge rise in travellers from China. Dubai’s visa on arrival for Chinese nationals and the 2020 Expo have helped to increase awareness. Held at Armani Hotel Dubai, the event offered insight and presentations from China luxury experts: Zan Wu, Founder and CEO of Zanadu.cn, China’s premium travel platform and Chloé Reuter, Founder and CEO of Reuter Communications, a leading luxury communications agency.
China’s ‘whole new world’ for its luxury consumers see them eager to discover new places that provide exotic experiences such as the Middle East and North Africa; China is now Abu Dhabi’s largest overseas source market, Chinese tourists are the biggest buyers at Dubai International Airport and Chinese visitors to Morocco in 2017 were up 300% on the previous year. Continue reading “How Can Businesses in The Middle East Connect with Chinese Travellers? The Luxury Conversation in Dubai, April 2018”
The Luxury Conversation will be in Dubai to coincide with the Arabian Travel Mart.
Chinese luxury travel to the Middle East is booming.
Brands needs to be aware of the unique expectations and demands of Chinese luxury consumers, and prepare to meet the needs of the world’s largest luxury demographic.
This event is invitation-only, so contact us to express an interest in attending.
Read reviews & reports of previous Luxury Conversation talks here.
By Susan Owens
Prestige European fashion brands embracing the power of KOLs (Key Opinion Leaders) are swiftly mastering the art of reaching out to the world’s fastest-growing luxury consumers – Chinese Millennials.
But for many brands, mystique still surrounds the power of the Chinese KOL. While Influencer Marketing in the west is within their comfort zone, the clear barriers of not only language and culture but a fully individual digital eco-system can cause a lack of clear understanding.
The Luxury Conversation’s Paris breakfast briefing (following recent London and New York briefings) to an audience of 50 invitation-only guests set out to demystify this subject with an intimate tête-à-tête at the House of Tai Ping Showroom in Paris.
Following on from the recent successful Luxury Conversation Briefing in New York, we will be hosting an invitation-only event in Paris, on February the 28th.
Speaking on the day will be one of China’s most popular KOLs, Zuo An Xiao, who speaks to millions of loyal Followers across Chinese social media and Instagram. Continue reading “The Luxury Conversation Briefing – Paris, February 28th – How do Chinese KOLs Influence Luxury?”
If luxury brands want to succeed in China over the long-term, they must focus on Chinese Millennials.
To gain more understanding of this premise and to go deeper into the issue, The Luxury Conversation hosted a Briefing in February 2018, at The Mark Hotel in New York City. The U.S. event followed up on the recent successful London Briefing.
Speaking to a room full of guests from top global brands, agencies and media was Chloé Reuter, Founder and CEO of Reuter Communications (and co-Founder of The Luxury Conversation), with guest speakers Ketty Maisonrouge and Richard Chen.
Ahead of this invitation-only event, The Luxury Conversation conducted a survey of Chinese consumers’ preferences and idea about luxury shopping and travel in U.S., so that glean their true views and opinions. Continue reading “The Luxury Conversation Briefing in New York, with U.S. Luxury Survey Results”
Chinese Millennials are the key driver for luxury consumption worldwide. Global brands simply cannot afford to miss this crucial demographic. With the China marketplace’s unique requirements, a totally individual social media eco-system and e-commerce network, it can seem daunting.
The Luxury Conversation explains, discusses and debates what brands need to know and what they can do to capture the enormous potential that China offers. Continue reading “The Luxury Conversation Briefing: New York, Feb 2018”
The Luxury Conversation went offline to create an invitation-only event in London: How to Capture the Attention of the Chinese Millennial?
Industry experts, luxury brands, agencies and the media attended the talk, in order to learn about the China luxury market and its key consumer in the luxury demographic – the Millennial.
The Luxury Conversation is looking forward to the London Breakfast Briefing: How to Capture the Attention of the Chinese Millenial Luxury Consumer in 8 Seconds.
China is becoming more and more important for the luxury industry. A recent Bain & Company report projected Chinese consumers as accounting for 32 percent of global luxury consumption in 2017.
Brands cannot rely on methods applied in other territories to work in China. The Chinese social media landscape is totally unique, as are buying habits, and the Chinese Millenial is a demographic highly sought-after, yet not fully understood.
This invitation-only Breakfast Briefing will explain who they are, how they think, shop, buy and how British brands can best tackle these issues and find success.
Email firstname.lastname@example.org to express interest in attending.