If luxury brands want to succeed in China over the long-term, they must focus on Chinese Millennials.
To gain more understanding of this premise and to go deeper into the issue, The Luxury Conversation hosted a Briefing in February 2018, at The Mark Hotel in New York City. The U.S. event followed up on the recent successful London Briefing.
Speaking to a room full of guests from top global brands, agencies and media was Chloé Reuter, Founder and CEO of Reuter Communications (and co-Founder of The Luxury Conversation), with guest speakers Ketty Maisonrouge and Richard Chen.
Ahead of this invitation-only event, The Luxury Conversation conducted a survey of Chinese consumers’ preferences and idea about luxury shopping and travel in U.S., so that glean their true views and opinions. Continue reading “The Luxury Conversation Briefing in New York, with U.S. Luxury Survey Results”
Chinese Millennials are the key driver for luxury consumption worldwide. Global brands simply cannot afford to miss this crucial demographic. With the China marketplace’s unique requirements, a totally individual social media eco-system and e-commerce network, it can seem daunting.
The Luxury Conversation explains, discusses and debates what brands need to know and what they can do to capture the enormous potential that China offers. Continue reading “The Luxury Conversation Briefing: New York, Feb 2018”
The Luxury Conversation went offline to create an invitation-only event in London: How to Capture the Attention of the Chinese Millennial?
Industry experts, luxury brands, agencies and the media attended the talk, in order to learn about the China luxury market and its key consumer in the luxury demographic – the Millennial.
Continue reading “How to Capture the Attention of the Chinese Millennial – London Breakfast Briefing”
The Luxury Conversation is looking forward to the London Breakfast Briefing: How to Capture the Attention of the Chinese Millenial Luxury Consumer in 8 Seconds.
China is becoming more and more important for the luxury industry. A recent Bain & Company report projected Chinese consumers as accounting for 32 percent of global luxury consumption in 2017.
Brands cannot rely on methods applied in other territories to work in China. The Chinese social media landscape is totally unique, as are buying habits, and the Chinese Millenial is a demographic highly sought-after, yet not fully understood.
This invitation-only Breakfast Briefing will explain who they are, how they think, shop, buy and how British brands can best tackle these issues and find success.
Email firstname.lastname@example.org to express interest in attending.