Tag: Fashion Week

5 Questions With: Yuanyuan, China’s Leading Creative Photography Director

Yuanyuan is the Founder and Owner of YYO, an exclusive agency for top photographic talent – both Chinese and international – that provides brand analysis, visual positioning, creative concepts, art direction, media placement and public relations. YYO works with all of the top publications you can name (Elle, Vogue, Harper’s Bazaar…), from the creative planning all the way through to post-production.

YYO was the creative partner for last weekend’s Photofairs Shanghai, so we caught up with Yuanyuan to chat about this year’s iteration – but also about her own career, life and story.

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