Tag: Fitness

How Russia is Winning with the Affluent Chinese Traveller

With a rise that began a several years ago with state-approved ‘Red Tourism’, Russia has become a destination for affluent Chinese shoppers looking to combine national history with off-the-beaten-path luxury travel shopping.

Proximity and friendly relations have seen over 100,000 Chinese travellers confidently jetting off to Russia for the World Cup – even though their nation isn’t taking part. With 57% of those travelers being female (source: Ctrip), it’s a clear indication that Russia has now planted a flag on the international luxury map. Continue reading “How Russia is Winning with the Affluent Chinese Traveller”

How a Curvy Butt is the New Luxury Status Symbol in China

We’ve all seen the carefully curated gym pics going out on social media. But more than just a chance to flash the flesh, fitness and exercise have a whole new meaning in China. Fitness is the new status symbol of luxury and wealth.

Bling is tuhao (nouveau-riche and lacking in class), Gucci is ‘something my Mum wears’, and a YSL lipstick is fine for entry-level luxury. But if you want something that says ‘I have plenty of free time, I am as up-to-date as can be with international trends, and I am a class above’ – you want a toned bod with a booty to boot.

A fine physique takes much more money, know-how, and time to build. Shapes and muscles speak of privilege, and are fast becoming a badge of social status itself. A growing segment of China’s young, wealthy class is shifting attention from obvious brand purchase to fitness and bodybuilding. Continue reading “How a Curvy Butt is the New Luxury Status Symbol in China”