What are the opportunities for Middle-Eastern and North African brands trying to attract the luxury Chinese traveller?
The Middle East and North Africa (MENA) region had previously lagged in popularity, but is now witnessing a boom in Chinese visitors. Growth is being driven by local travel incentives introduced into the region, including visas on arrival for Chinese nationals visiting the UAE, and the rising sophistication of Chinese travellers who are seeking new destinations off the beaten path. In addition, China’s One Belt, One Road initiative, which cuts through the region, has the potential to put MENA on the map for travel savvy Chinese. Continue reading “Luxury Chinese Travel to the Middle East Hots Up; Chinese Travellers Seek New Silk Road Adventure”