Tag: Influencer

The Luxury Conversation ‘Nights’: Shanghai’s Luxury Industry Mixer, Nov 22, M Glam on the Bund

Mingle, meet and connect with top people from luxury brands, agencies and media at Shanghai’s sophisticated networking event at M Glam, on Thursday November the 22nd. Continue reading “The Luxury Conversation ‘Nights’: Shanghai’s Luxury Industry Mixer, Nov 22, M Glam on the Bund”

China Insight Report: Next-Gen Luxury Travellers – Affluent Chinese Families

The travel hopes and dreams of one of the most important demographics for luxury hospitality globally are finally revealed in The Luxury Conversation’s China Insight Report:

Next-Gen Luxury Travellers: Affluent Chinese Families.

Continue reading “China Insight Report: Next-Gen Luxury Travellers – Affluent Chinese Families”

The New York Times International Luxury Conference, Nov 12-13, Hong Kong

The New York Times International Luxury Conference takes place this November 12-13 in Hong Kong.

Hosted by Vanessa Friedman, the event convenes top CEOs, influential policy makers, entrepreneurs and thought leaders to explore the critical challenges and lucrative opportunities facing the luxury industry.

The Luxury Conversation has partnered with the NYT so that our readers can benefit from an exclusive 20% discount: Continue reading “The New York Times International Luxury Conference, Nov 12-13, Hong Kong”

5 Questions with: Sporty Bitch at Wellness Uncovered, M on the Bund Shanghai

At the recent M Talk, hosted at M Glam on the Bund, the theme Wellness Uncovered saw entrepreneur and KOL speakers discuss the booming wellness and vegan industries in China.

One of the speakers was ‘Sporty Bitch’, the fitness and lifestyle blogger who has grown a loyal, avid readership of her brutally honest and highly informative perspectives on everything to do with getting fit and living well.

We took a moment to speak with Sporty Bitch about her success and where she sees the industries heading.

Continue reading “5 Questions with: Sporty Bitch at Wellness Uncovered, M on the Bund Shanghai”

Op-Ed: China’s KOL Bubble, and How Brands Can Prepare

By Nick Withycombe

Yes, I said it: China’s KOL bubble.

KOLs have become a solid part of any brand’s checklist when operating in China. To be frank, if that needs further explanation then you’re already a few years behind the curve: KOLs in China are examples of many aspects of modern society here – when a concept is taken from the west (influencers, in this case) and is super-charged into massive earning and income potential. You might even say ‘enhanced capitalism’, but now is not the time to go into that.

KOLs are more influential on both consumption behaviours and social trends than celebrity movie stars and singers. There are Chinese KOLs for any type of field you can imagine – not only fashion and sports, but there are travel KOLs, pet KOLs, even ‘park & garden KOLs‘. With a population this big and country this diverse, there’s something for everyone.

Yet, is there now over-reliance on the KOL as a silver bullet? More than that, are certain ‘China marketing/business experts’ guilty of reducing KOL marketing to mere advertising of budget = views theorem? Continue reading “Op-Ed: China’s KOL Bubble, and How Brands Can Prepare”

5 Questions with: Simon Bosshart, APAC Director of Switzerland Tourism

Switzerland offers all of the key aspects desired by affluent Chinese travellers – exclusivity, adventure, sports and a WeChat-picture-perfect landscape at every turn. The third most visiting nation – and rising – Switzerland has clearly been communicating its message in China at the right places, to the right people. A Chinese-Swiss Tourism Year highlighted the rise in popularity of the destination.

So how is Switzerland achieving just the right kind of marketing, and how has this message and the country’s tourism market goals changed over the last several years?

The Luxury Conversation spoke with Simon Bosshart, who has been the Switzerland Tourism Director of China since 2006, and Director of APAC since 2014. Continue reading “5 Questions with: Simon Bosshart, APAC Director of Switzerland Tourism”

5 Questions With: Guillaume Rué de Bernadac, Founder of Luxury Etiquette Brand Academie de Bernadac

Living in Shanghai, you’ll overhear or have conversations about ‘an idea’ to start a new business and attract China’s wealthy demographic. There are so many of them that you just need a small portion to be successful, right? While for many, these ideas are as immobile as the traffic on the Yan’an road tunnel, a few shine through.

Guillaume Rué de Bernadac started with an idea to teach etiquette in China. Years later, just some of the luxury brands his Academie works with are Cartier, Gucci, Bottega Veneta, Givenchy, Ritz-Carlton, Shangri-La, St. Regis, The Temple House, Christofle, Baccarat, L’Oréal, Roger & Gallet, and Maserati. Continue reading “5 Questions With: Guillaume Rué de Bernadac, Founder of Luxury Etiquette Brand Academie de Bernadac”

5 Questions With: Queennie Yang, Editor of VOGUE International

It’s safe to say that Queennie Yang is an authority on luxury in China. Currently Editor (Asia) of VOGUE International, Queennie’s previous roles include Managing Editor (China) of The Business of Fashion, as well as contributing writer for VOGUE, NUMERO, GQ, ELLE, Harper’s BAZAAR, Cosmopolitan, Madame Figaro, Grazia and STYLETV.

Queennie’s own blog has many thousands of visitors each day, and her Weibo has more than 140,000 followers.

We spoke with Queennie to get her views on current trends and the state of play in China at present. Continue reading “5 Questions With: Queennie Yang, Editor of VOGUE International”

Luxury Conversation Paris Briefing: The Real Life of China’s Most Beloved KOL

By Susan Owens

Prestige European fashion brands embracing the power of KOLs (Key Opinion Leaders) are swiftly mastering the art of reaching out to the world’s fastest-growing luxury consumers – Chinese Millennials.

But for many brands, mystique still surrounds the power of the Chinese KOL. While Influencer Marketing in the west is within their comfort zone, the clear barriers of not only language and culture but a fully individual digital eco-system can cause a lack of clear understanding.

The Luxury Conversation’s Paris breakfast briefing (following recent London and New York briefings) to an audience of 50 invitation-only guests set out to demystify this subject with an intimate tête-à-tête at the House of Tai Ping Showroom in Paris.

Continue reading “Luxury Conversation Paris Briefing: The Real Life of China’s Most Beloved KOL”

Exclusive: How Wendy Yu is Shaping Luxury Business & Cultural Exchange between East & West

Wendy Yu has been near and dear to the luxury world for some time now — as a patron, an investor, a business partner and a cultural tie between the East and the West. Yet her ambition didn’t end there, as demonstrated by the announcement of Yu Holdings’ establishment, investment in Mary Katrantzou, and an eye to expansive growth in 2018, somewhat commemorated with a glamorous Chinese New Year Dinner that was the talk of the luxury society.

The Luxury Conversation met with Wendy on a recent visit to Shanghai, to talk about Yu Holdings, how she had arrived at this point and what was in store for the future of Wendy Yu. Continue reading “Exclusive: How Wendy Yu is Shaping Luxury Business & Cultural Exchange between East & West”