The recent growth and mouth-watering potential for chocolate brands in China is similar to many forms of luxury. Chocolate is something that was rare (and ‘Western’) even in the early 2000s, yet remains an alluring luxury today – while still subject to distinctly local palettes that generally dislike desserts or tastes that are allegedly ‘too sweet’.
If we start getting into pure overall numbers then, unsurprisingly for China, they are huge and rising. But in real terms, it’s clear that chocolate is seeding its natural brilliance (The Luxury Conversation openly stating a strong positive bias for chocolate) throughout first-tier cities. As with any market, China’s room for growth is where chocolatier brands need to explore.
One brand – one person – who is sowing the beans and reaping the rewards is the beloved Pierre Marcolini, already with three stores and a loyal following in China. Continue reading “5 Questions with: Pierre Marcolini – on Chocolate, China and Niche Luxury”
The Luxury Conversation is a partner of the French Chamber of Hong Kong’s Luxury Symposium, which will be on Monday November the 5th, 2018.
Join us at the recently opened K11 Atelier at Victoria Dockside for a half day conference + cocktail event, with key players from the luxury industry in Hong Kong.
The theme this time round is Greater Bay Area: a new playground for luxury brands? and will focus on the following main topics:
- The Greater Bay Area project: What’s in store for Hong Kong?
- Chinese travellers: How to engage them and retain them
- New retail: Is tech the new black?
- Sustainability: Transparency, traceability and the new consumer mindset
- Alexis Bonhomme, Farfetch China
- Rob Koepp, The Economist Corporate Network
- Cissy Chan, Hong Kong International Airport
- Meili Lee, China Duty Free Group
- Karlyn Adams, BSR
- Charlotte Judet, Kering
- Myriam Djela, Ipsos
Register on their website to attend.
The next edition of the China Luxury Summit – hosted by the China Luxury Committee – is to be held in Shanghai, on November the 30th.
A very impressive speaker list matched with thought-provoking topics makes this a must-see event. Topics include luxury and sustainability, digital retail innovation, the new face of beauty in China, the balance of brand heritage and innovation – and many more. Continue reading “China Luxury Summit Shanghai – Nov. 30 – Insights on Innovation & Headline Speakers”
The New York Times International Luxury Conference takes place this November 12-13 in Hong Kong.
Hosted by Vanessa Friedman, the event convenes top CEOs, influential policy makers, entrepreneurs and thought leaders to explore the critical challenges and lucrative opportunities facing the luxury industry.
The Luxury Conversation has partnered with the NYT so that our readers can benefit from an exclusive 20% discount: Continue reading “The New York Times International Luxury Conference, Nov 12-13, Hong Kong”
Chinese Valentine’s Day, AKA Qixi, is this week, leading to a near infinite spread of ‘love-based’ brand campaigns. But just what does love – and marriage – mean for the affluent, urban Chinese consumer?
Once we start talking about ‘marriage in China’, we might end up with a chin-strokingly meaningful book on the issue. Trying to define any issue in China needs a targeted segment to discuss. While across regions and demographics the issue of marriage is certainly very complex, if we look at the affluent sector which pertains to luxury brands, marriage is still very much a core of both society and individual life.
What must brands know about the journey of the luxury Chinese consumer through marriage? Continue reading “Sex, Love & Marriage: Chinese Millennials Do It Their Own Way”
Last month saw Shanghai as the location for the World Premiere of the new Macan. This was no coincidence, as China is now the largest individual market for Porsche for the third year in a row. Of the 350,000+ Macans sold since 2014, over 100,000 are in China.
China’s passion for Porsche began long ago and the feeling is clearly mutual, with bold new projects such as the Porsche Experience Centre in Shanghai, next to the F1 International Circuit, being the first in Asia. Continue reading “5 Questions with: Jens Puttfarcken, President & CEO of Porsche China”
With a rise that began a several years ago with state-approved ‘Red Tourism’, Russia has become a destination for affluent Chinese shoppers looking to combine national history with off-the-beaten-path luxury travel shopping.
Proximity and friendly relations have seen over 100,000 Chinese travellers confidently jetting off to Russia for the World Cup – even though their nation isn’t taking part. With 57% of those travelers being female (source: Ctrip), it’s a clear indication that Russia has now planted a flag on the international luxury map. Continue reading “How Russia is Winning with the Affluent Chinese Traveller”
By Jiaqi Luo and Nick Withycombe
The development of China in the last decade is most easily visible through big numbers. But stats such as ‘Chinese travelling overseas increased by 1,380% from 2000 to 2017‘ don’t help to understand the intricate changes in society that have taken place. One of these enormous (seismic, tectonic, however far you want to go) changes is in the new parenting culture of China’s affluent Millennial generation. Continue reading “China’s ‘Hot Mamas’: Millennial Parents, The New Force in Luxury Spending”
By Nick Withycombe
Even the briefest of browses through international media should turn up clear indications of the power of the Chinese consumer. Bain & Co’s ‘China consumes 32% of global luxury’ is perhaps the best known, while big number after eye-opening stat can be trotted out to really clarify – to anyone who has been living in a cave for the last decade – that your luxury business really ought to be selling to the people that want to buy most of it. Continue reading “Op-Ed: The One Way to Succeed in Business in China”
The China Luxury Committee event took place on the 18th of May in Shanghai. With expert speakers, the event was attended by an invitation-only guest list, including top-level executives from brands such as Chow Tai Fook, Focus Media, Tmall, Tencent, Gucci, Lane Crawford, Lululemon, Moet Hennessy Diageo, Kate Spade, Michael Kors and many more.
The event was highlighted by keynote speeches and a panel discussion, moderated by Chloé Reuter, Founder and CEO of Reuter Communications.
CEO of Secoo – the leading luxury online platform – Eric Chan gave many insights as to their success. The key aspect to Secoo’s success has been embracing the strength of offline experiences – even as an e-commerce platform, as well as not being afraid of diversification: Continue reading “Expert Insight on the Future of Luxury E-tail in China; the China Luxury Committee in Shanghai”