Living in Shanghai, you’ll overhear or have conversations about ‘an idea’ to start a new business and attract China’s wealthy demographic. There are so many of them that you just need a small portion to be successful, right? While for many, these ideas are as immobile as the traffic on the Yan’an road tunnel, a few shine through.
Guillaume Rué de Bernadac started with an idea to teach etiquette in China. Years later, just some of the luxury brands his Academie works with are Cartier, Gucci, Bottega Veneta, Givenchy, Ritz-Carlton, Shangri-La, St. Regis, The Temple House, Christofle, Baccarat, L’Oréal, Roger & Gallet, and Maserati. Continue reading “5 Questions With: Guillaume Rué de Bernadac, Founder of Luxury Etiquette Brand Academie de Bernadac”