by Cindy Choo
With a completely unique digital playground, any travel and hospitality brand needs to engage with their affluent Chinese customer according to their App-based, mobile preference.
Players in the hospitality or travel sector should already realise the importance of Chinese travellers – Chinese tourists made 130 million overseas trips in 2017, with total spending amounting to US$115 billion, according to a report from China Tourism Academy, and the number is projected to jump to 390 million in the next decade.
A survey in 2017 revealed that 95 per cent of Chinese millennials had not bought print media in the last year. China is the global leader in proximity mobile payment adoption, accounting for 61.2 per cent of the worldwide user base in 2018.
So who are the key players in sales, marketing, reviews and content platforms that engage Chinese luxury travellers? Continue reading “China’s Luxury Travel Apps (Finally) Explained”
Founded in 2006, TuNiu is the leading online leisure travel company in China – the Nasdaq-listed platform has the largest market share (28.4%) in the online leisure and holiday market, and currently holds over 2 million holiday package SKUs. The Luxury Conversation met up with one of the most influential men in the China travel sphere, VP of TuNiu Destination Marketing Services Department, Barry Lin, during his recent visit to Shanghai. Continue reading “5 Questions with: Barry Lin, VP of TuNiu Destination Marketing; China’s Travel Booking Giant”
This week, The Luxury Conversation held a breakfast briefing in Dubai to explore what Middle East & North African (MENA) businesses can do to connect with Chinese travellers. In the last few years the region has seen a huge rise in travellers from China. Dubai’s visa on arrival for Chinese nationals and the 2020 Expo have helped to increase awareness. Held at Armani Hotel Dubai, the event offered insight and presentations from China luxury experts: Zan Wu, Founder and CEO of Zanadu.cn, China’s premium travel platform and Chloé Reuter, Founder and CEO of Reuter Communications, a leading luxury communications agency.
China’s ‘whole new world’ for its luxury consumers see them eager to discover new places that provide exotic experiences such as the Middle East and North Africa; China is now Abu Dhabi’s largest overseas source market, Chinese tourists are the biggest buyers at Dubai International Airport and Chinese visitors to Morocco in 2017 were up 300% on the previous year. Continue reading “How Can Businesses in The Middle East Connect with Chinese Travellers? The Luxury Conversation in Dubai, April 2018”