Tag: Millennials

China’s New ‘Wonder Dads’ Go Big on Luxury for All the Family

We’ve told you about China’s self-declared Spicy Mamas – and the face of modern fatherhood in China is also one that distinctly differs from past generations. Luxury brands and new media platforms in China are finding that China’s affluent, modern Dad is keen to be seen as part of the successful family unit. Continue reading “China’s New ‘Wonder Dads’ Go Big on Luxury for All the Family”

China’s ‘Hot Mamas’: Millennial Parents, The New Force in Luxury Spending

By Jiaqi Luo and Nick Withycombe

The development of China in the last decade is most easily visible through big numbers. But stats such as ‘Chinese travelling overseas increased by 1,380% from 2000 to 2017‘ don’t help to understand the intricate changes in society that have taken place. One of these enormous (seismic, tectonic, however far you want to go) changes is in the new parenting culture of China’s affluent Millennial generation. Continue reading “China’s ‘Hot Mamas’: Millennial Parents, The New Force in Luxury Spending”

The Walpole International Marketing Seminar, London: Affluent Chinese Consumers & Millennial Mindsets

By Francesca Fearon
Today, China dominates the conversation of every luxury marketing event because of the sheer numbers involved. The allure of the Chinese consumer especially the Millennials with their taste for fashion and luxury cannot be ignored by prestige brands and was the core topic at a recent marketing seminar in London hosted by Walpole, an association of over 200 British luxury brands.
 
Invited to discuss this important group of mobile young Chinese consumers was Chloé Reuter, Founder and CEO of Reuter Communications (and co-Founder of The Luxury Conversation). She joined a panel discussion that included Michael Ward, Chairman of Walpole and managing director of Harrods and Katie Thomas, Associate Director of the Bond Street Association.

Continue reading “The Walpole International Marketing Seminar, London: Affluent Chinese Consumers & Millennial Mindsets”

5 Questions with OOAK’s Alice Xu; Succeeding in China with omni-channel boutique fashion

Having begun in 2012 and now with over 230,000 followers on Taobao, a new Tmall store and the OOAK Concept Boutique, OOAK (One Of A Kind shopping experience) has realised the retailer’s ideal of a multi-faceted brand which features both Western and Chinese designers, even creating their own branded jewellery in the process.

We spoke to the Founder of OOAK, Alice Xu, about the journey. Continue reading “5 Questions with OOAK’s Alice Xu; Succeeding in China with omni-channel boutique fashion”

How YSL Picked Up a Social Lipstick Trend in China – and Won

By Jiaqi Luo

In a modern world of diversity, cross-cultural interchange and rapidly evolving societies, it remains fair to say: women love lipstick. In the west, the term “lipstick effect” was born; when disposable income drops during a time of economic crisis, lipstick sales rise. Women love lipstick because it is an affordable product that instantly feels luxurious and increases their confidence level. (editor’s safety note – the writer is a woman!) Continue reading “How YSL Picked Up a Social Lipstick Trend in China – and Won”

Luxury Conversation Paris Briefing: The Real Life of China’s Most Beloved KOL

By Susan Owens

Prestige European fashion brands embracing the power of KOLs (Key Opinion Leaders) are swiftly mastering the art of reaching out to the world’s fastest-growing luxury consumers – Chinese Millennials.

But for many brands, mystique still surrounds the power of the Chinese KOL. While Influencer Marketing in the west is within their comfort zone, the clear barriers of not only language and culture but a fully individual digital eco-system can cause a lack of clear understanding.

The Luxury Conversation’s Paris breakfast briefing (following recent London and New York briefings) to an audience of 50 invitation-only guests set out to demystify this subject with an intimate tête-à-tête at the House of Tai Ping Showroom in Paris.

Continue reading “Luxury Conversation Paris Briefing: The Real Life of China’s Most Beloved KOL”

How (Not) to Be Culturally Appropriate to Chinese Luxury Consumers

“Why do luxury brands misunderstand us?”

“How come luxury brands interpret the Chinese aesthetic this way?”

“Let’s see which brand has the ugliest Year of the Dog edition product!”

These comments are just some examples of recent titles from popular WeChat/Weibo posts. They are from Chinese Millennials mocking some luxury brands’ Year of the Dog collections. Chinese consumers were not only shocked, but disappointed by the poor Chinese aesthetics produced by big-name fashion houses. Continue reading “How (Not) to Be Culturally Appropriate to Chinese Luxury Consumers”

5 Questions With: Lu Yan, Founder and Owner of Comme Moi. “You can’t establish a brand just by being able to design”

Comme Moi, meaning “Like Me” in French, is a contemporary designer label founded in 2013 by one of China’s most famous super models – Lu Yan. Lu Yan has her reasons to name the brand “Like Me”.

As a young Chinese girl from a small remote village of Jiang Xi, Lu Yan ventured out of the country at the tender age of eighteen and made her way to the international fashion metropolis Paris, after being scouted by two modeling agents in Beijing.

Now thirty-six, married and with one young son, Lu Yan truly represents the modern generation of Chinese youth – hard-working, determined and willing to learn.

Continue reading “5 Questions With: Lu Yan, Founder and Owner of Comme Moi. “You can’t establish a brand just by being able to design””

5 Questions with Thibault Villet, Co-Founder & Chairman of Mei.com

With a career in China’s luxury world, Thibault Villet co-founded Mei.com in 2010, was the CEO and remains as the Chairman. Mei.com is now one of the largest luxury e-commerce platforms in China, having been acquired by the Alibaba group in 2015. It has partnered with thousands of top brands and with looks and products curated by stylists from luxury designer backgrounds.

Mei.com, in collaboration with KPMG, recently released the results of their survey of over 3,000 mainland China consumers (with a focus on the Millennial / non-Millennial divide), which aimed to improve understanding of their current and future shopping habits.

Continue reading “5 Questions with Thibault Villet, Co-Founder & Chairman of Mei.com”