The first China-specific edition of ILTM wrapped up last week, proving to be a genuinely successful event for connecting luxury travel brands with agencies and travel planners.
The Luxury Conversation partnered with ILTM to produce a China Insight Report – Next-Gen Luxury Travellers: Affluent Chinese Families.
Purchase that report here.
Having attended the keynote speech by Chloe Reuter, CEO of Reuter Communications and co-Founder of The Luxury Conversation, as well as the opening morning talks and event, we heard about key trends and ideas vital for any travel business to know. Continue reading “5 Top Takeaways from ILTM China 2018: Luxury Chinese Travellers’ Evolving Expectations”
The travel hopes and dreams of one of the most important demographics for luxury hospitality globally are finally revealed in The Luxury Conversation’s China Insight Report:
Next-Gen Luxury Travellers: Affluent Chinese Families.
Continue reading “China Insight Report: Next-Gen Luxury Travellers – Affluent Chinese Families”
Purchase the report here.
ILTM (International Luxury Travel Market) China will be in Shanghai on October the 31st to November the 2nd, 2018. This is the first dedicated Chinese edition of the world’s leading luxury travel-industry event, as the Chinese market is now so strong that the region warrants its own unique version.
At the event’s keynote speech on the 31st, Chloe Reuter, CEO & Founder of Reuter Communications and co-Founder of The Luxury Conversation will be presenting findings from a new travel report on Affluent Chinese Families.
The report, co-published by ILTM China and The Luxury Conversation, is produced by Reuter : Intelligence, the insights division of Reuter Communications. Continue reading “ILTM China x The Luxury Conversation: Travel Report – Affluent Chinese Families”
by Nick Withycombe
Millennials, yes fine. We get it. All of us have referenced the Chinese Millennial so often that the syllables may have lost all meaning by now, becoming some sort of ritualesque mantra chanted out on a weekly basis at the latest ‘can’t miss’ China expert panel discussion.
But what about Gen X? They matter too! They may be a little older, they may not be quite as sleek-sounding and the ‘Gen X mindset’ doesn’t seem quite as sexy (more like slippers and a good book), but logically speaking they are a crucial segment of consumer demographic. Continue reading “Move Over Millennials – Chinese Gen X are Just as Sexy”
We’ve told you about China’s self-declared Spicy Mamas – and the face of modern fatherhood in China is also one that distinctly differs from past generations. Luxury brands and new media platforms in China are finding that China’s affluent, modern Dad is keen to be seen as part of the successful family unit. Continue reading “China’s New ‘Wonder Dads’ Go Big on Luxury for All the Family”
By Jiaqi Luo and Nick Withycombe
The development of China in the last decade is most easily visible through big numbers. But stats such as ‘Chinese travelling overseas increased by 1,380% from 2000 to 2017‘ don’t help to understand the intricate changes in society that have taken place. One of these enormous (seismic, tectonic, however far you want to go) changes is in the new parenting culture of China’s affluent Millennial generation. Continue reading “China’s ‘Hot Mamas’: Millennial Parents, The New Force in Luxury Spending”
By Francesca Fearon
Today, China dominates the conversation of every luxury marketing event because of the sheer numbers involved. The allure of the Chinese consumer especially the Millennials with their taste for fashion and luxury cannot be ignored by prestige brands and was the core topic at a recent marketing seminar in London hosted by Walpole, an association of over 200 British luxury brands.
Continue reading “The Walpole International Marketing Seminar, London: Affluent Chinese Consumers & Millennial Mindsets”
Having begun in 2012 and now with over 230,000 followers on Taobao, a new Tmall store and the OOAK Concept Boutique, OOAK (One Of A Kind shopping experience) has realised the retailer’s ideal of a multi-faceted brand which features both Western and Chinese designers, even creating their own branded jewellery in the process.
We spoke to the Founder of OOAK, Alice Xu, about the journey. Continue reading “5 Questions with OOAK’s Alice Xu; Succeeding in China with omni-channel boutique fashion”
By Jiaqi Luo
In a modern world of diversity, cross-cultural interchange and rapidly evolving societies, it remains fair to say: women love lipstick. In the west, the term “lipstick effect” was born; when disposable income drops during a time of economic crisis, lipstick sales rise. Women love lipstick because it is an affordable product that instantly feels luxurious and increases their confidence level. (editor’s safety note – the writer is a woman!) Continue reading “How YSL Picked Up a Social Lipstick Trend in China – and Won”
By Susan Owens
Prestige European fashion brands embracing the power of KOLs (Key Opinion Leaders) are swiftly mastering the art of reaching out to the world’s fastest-growing luxury consumers – Chinese Millennials.
But for many brands, mystique still surrounds the power of the Chinese KOL. While Influencer Marketing in the west is within their comfort zone, the clear barriers of not only language and culture but a fully individual digital eco-system can cause a lack of clear understanding.
The Luxury Conversation’s Paris breakfast briefing (following recent London and New York briefings) to an audience of 50 invitation-only guests set out to demystify this subject with an intimate tête-à-tête at the House of Tai Ping Showroom in Paris.
Continue reading “Luxury Conversation Paris Briefing: The Real Life of China’s Most Beloved KOL”