“Why do luxury brands misunderstand us?”
“How come luxury brands interpret the Chinese aesthetic this way?”
“Let’s see which brand has the ugliest Year of the Dog edition product!”
These comments are just some examples of recent titles from popular WeChat/Weibo posts. They are from Chinese Millennials mocking some luxury brands’ Year of the Dog collections. Chinese consumers were not only shocked, but disappointed by the poor Chinese aesthetics produced by big-name fashion houses. Continue reading “How (Not) to Be Culturally Appropriate to Chinese Luxury Consumers”
The Luxury Conversation will present insights, tips and trends on how U.S. luxury brands can capture the attention of this key demographic — the luxury Chinese Millennial. Continue reading “New York Briefing, Feb 2018: How Luxury Brands Can Capture the Attention of Chinese Millennials”
Comme Moi, meaning “Like Me” in French, is a contemporary designer label founded in 2013 by one of China’s most famous super models – Lu Yan. Lu Yan has her reasons to name the brand “Like Me”.
As a young Chinese girl from a small remote village of Jiang Xi, Lu Yan ventured out of the country at the tender age of eighteen and made her way to the international fashion metropolis Paris, after being scouted by two modeling agents in Beijing.
Now thirty-six, married and with one young son, Lu Yan truly represents the modern generation of Chinese youth – hard-working, determined and willing to learn.
Continue reading “5 Questions With: Lu Yan, Founder and Owner of Comme Moi. “You can’t establish a brand just by being able to design””
With a career in China’s luxury world, Thibault Villet co-founded Mei.com in 2010, was the CEO and remains as the Chairman. Mei.com is now one of the largest luxury e-commerce platforms in China, having been acquired by the Alibaba group in 2015. It has partnered with thousands of top brands and with looks and products curated by stylists from luxury designer backgrounds.
Mei.com, in collaboration with KPMG, recently released the results of their survey of over 3,000 mainland China consumers (with a focus on the Millennial / non-Millennial divide), which aimed to improve understanding of their current and future shopping habits.
Continue reading “5 Questions with Thibault Villet, Co-Founder & Chairman of Mei.com”