Tag: Report

Luring Luxury to China’s E-commerce World; Who Comes Out On Top?

By Tamsin Smith

It seems not a day goes by without another of China’s e-commerce platforms announcing a luxury initiative, attempting to lure the top brands to their sites with exclusivity, the fight against fakes and seamless logistics services. Many foreign luxury brands, however, are still unclear over the reality of the various apps and platforms in regards to luxury retail; and it’s easy to see why.

Continue reading “Luring Luxury to China’s E-commerce World; Who Comes Out On Top?”

Over 90% of Chinese Tourists Prefer to Use Mobile Payments Shopping Overseas: Survey

A whitepaper issued by Nielson and Alipay (continue reading to view the full report) has revealed further evidence that any brand outside of China cannot afford to ignore the mobile payment preferences of China’s consumers — and, that the numbers of Chinese tourists travelling overseas only continues to rise, maintaining their place as the number one in overseas spending.

The whitepaper compared Chinese and non-Chinese tourist behaviours, and we’ve picked through the report to highlight some key findings. Continue reading “Over 90% of Chinese Tourists Prefer to Use Mobile Payments Shopping Overseas: Survey”

China the Digital Pioneer; How Luxury Brands Should Capitalise on China’s Blazing Online Trail

China is where any luxury brand needs to be.

McKinsey’s recent report, What can we expect in China in 2018, gives some details and data on the ongoing rise of digital China.

Investment in global infrastructure and start-ups, investment in culture, better regulations and more is all made possible with a pioneering level of leading tech. Cash is already (as good as) obsolete, with facial recognition for payments and next-gen AI being led by China.

What does this mean for luxury brands? Continue reading “China the Digital Pioneer; How Luxury Brands Should Capitalise on China’s Blazing Online Trail”

It’s China Leading Luxury: Bain & Co’s Worldwide Market Study

Bain & Company’s report, Luxury Goods Worldwide Market Study, Fall–Winter 2017, was recently published, with more clear evidence that China is where luxury brands need to be. Their title ‘responding to the Millennial will be key’ is in line with the Luxury Conversation’s briefing of capturing the Luxury Chinese Millennial.

Continue reading “It’s China Leading Luxury: Bain & Co’s Worldwide Market Study”