Tag: Retail

How Luxury Brands Win in Double 11; Exclusivity – and Simplicity

By Jiaqi Luo and Nick Withycombe

You’ll have noticed that we didn’t opt for a shout-y ‘big numbers’ headline that conveys no other information than China has a large population and many people bought many things. Whether hundreds of millions of people were buying billions of RMB of items or not (they were) is no simple bell-whether for strategy. In fact, luxury brands need to tread carefully during the sales mania of Double 11.

The most consumerist baby on Earth was conceived by Alibaba in 2009. If you’re new, then it’s called ‘singles’ day’ and falls on the 11th of November, with 11/11 marking out the ‘1’ of dreaded singledom into a hyped shopping fest. Now, it even has a reasonably nauseating ‘gala’ with colourful lighting and whichever western star is paid the most to perform in front of baying masses. This year it was Mariah Carey. Continue reading “How Luxury Brands Win in Double 11; Exclusivity – and Simplicity”

The Forbes China Nanjing Rd Forum – Development of International Business Districts

By Lee Folland

Timed this year to coincide with the China International Import Exhibition (CIIE), Shanghai’s central commercial district Jing’an held the 11th Forbes China Jing’an Nanjing Road Forum on November the 7th, entitled ‘The Development of Business District Under a New and Open Structure’.

Chloe Reuter, CEO of Reuter Communications and co-Founder of The Luxury Conversation, spoke at the event alongside government officials, businesses and representatives from leading business districts around the world. Continue reading “The Forbes China Nanjing Rd Forum – Development of International Business Districts”

China Insight Report: Next-Gen Luxury Travellers – Affluent Chinese Families

The travel hopes and dreams of one of the most important demographics for luxury hospitality globally are finally revealed in The Luxury Conversation’s China Insight Report:

Next-Gen Luxury Travellers: Affluent Chinese Families.

Continue reading “China Insight Report: Next-Gen Luxury Travellers – Affluent Chinese Families”

5 Questions with: Pierre Marcolini – on Chocolate, China and Niche Luxury

The recent growth and mouth-watering potential for chocolate brands in China is similar to many forms of luxury. Chocolate is something that was rare (and ‘Western’) even in the early 2000s, yet remains an alluring luxury today – while still subject to distinctly local palettes that generally dislike desserts or tastes that are allegedly ‘too sweet’.

If we start getting into pure overall numbers then, unsurprisingly for China, they are huge and rising. But in real terms, it’s clear that chocolate is seeding its natural brilliance (The Luxury Conversation openly stating a strong positive bias for chocolate) throughout first-tier cities. As with any market, China’s room for growth is where chocolatier brands need to explore.

One brand – one person – who is sowing the beans and reaping the rewards is the beloved Pierre Marcolini, already with three stores and a loyal following in China. Continue reading “5 Questions with: Pierre Marcolini – on Chocolate, China and Niche Luxury”

Luxury Symposium, Hong Kong Nov 5: Greater Bay, a New Playground for Luxury Brands?

The Luxury Conversation is a partner of the French Chamber of Hong Kong’s Luxury Symposium, which will be on Monday November the 5th, 2018.

Join us at the recently opened K11 Atelier at Victoria Dockside for a half day conference + cocktail event, with key players from the luxury industry in Hong Kong.

The theme this time round is Greater Bay Area: a new playground for luxury brands? and will focus on the following main topics:

  • The Greater Bay Area project: What’s in store for Hong Kong?
  • Chinese travellers: How to engage them and retain them
  • New retail: Is tech the new black?
  • Sustainability: Transparency, traceability and the new consumer mindset

Speakers include:

  • Alexis Bonhomme, Farfetch China
  • Rob Koepp, The Economist Corporate Network
  • Cissy Chan, Hong Kong International Airport
  • Meili Lee, China Duty Free Group
  • Karlyn Adams, BSR
  • Charlotte Judet, Kering
  • Myriam Djela, Ipsos

Register on their website to attend.

SHFW: Fashion Trailblazers – Stories from the Frontline of Chinese Design

By Susan Owens

In Paris, Milan and London fashion designers are typically seen – but not heard. Their first priority is to sell clothes.

But in a new initiative during Shanghai Fashion Week (SHFW) three of China’s most successful designers shared their individual fashion journeys in a public forum, Fashion Trailblazers: Stories from the Frontline of Chinese Design.

The trio, Grace Chen (Grace Chen Couture); Hai Lin (Particle Fever) and Jianxia Yin (UOOYAA) all had one thing in common – commercial success. But that’s where their stories had ended. Continue reading “SHFW: Fashion Trailblazers – Stories from the Frontline of Chinese Design”

China Luxury Summit Shanghai – Nov. 30 – Insights on Innovation & Headline Speakers

The next edition of the China Luxury Summit – hosted by the China Luxury Committee – is to be held in Shanghai, on November the 30th.

A very impressive speaker list matched with thought-provoking topics makes this a must-see event. Topics include luxury and sustainability, digital retail innovation, the new face of beauty in China, the balance of brand heritage and innovation – and many more. Continue reading “China Luxury Summit Shanghai – Nov. 30 – Insights on Innovation & Headline Speakers”

5 Questions with: Samantha Shum, Founder of Keiki

Parenting in China is a booming business – the rapid evolution of the modern, affluent Chinese parent and family unit has led to spicy mamas and wonder dads who see no reason why luxury shouldn’t extend to all of the family.

For any baby, child or family brand looking to conceive a China strategy and thrive here, competition is fierce. In last month’s CBME Shanghai alone, there were literally thousands of such brands all hopeful to eventually grow in China, but first simply access their target consumer and tell their own brand story. Continue reading “5 Questions with: Samantha Shum, Founder of Keiki”

How Russia is Winning with the Affluent Chinese Traveller

With a rise that began a several years ago with state-approved ‘Red Tourism’, Russia has become a destination for affluent Chinese shoppers looking to combine national history with off-the-beaten-path luxury travel shopping.

Proximity and friendly relations have seen over 100,000 Chinese travellers confidently jetting off to Russia for the World Cup – even though their nation isn’t taking part. With 57% of those travelers being female (source: Ctrip), it’s a clear indication that Russia has now planted a flag on the international luxury map. Continue reading “How Russia is Winning with the Affluent Chinese Traveller”