With a rise that began a several years ago with state-approved ‘Red Tourism’, Russia has become a destination for affluent Chinese shoppers looking to combine national history with off-the-beaten-path luxury travel shopping.
Proximity and friendly relations have seen over 100,000 Chinese travellers confidently jetting off to Russia for the World Cup – even though their nation isn’t taking part. With 57% of those travelers being female (source: Ctrip), it’s a clear indication that Russia has now planted a flag on the international luxury map. Continue reading “How Russia is Winning with the Affluent Chinese Traveller”
Sometimes the hyperbole is justified. While headline statements can be guilty of lazily inserting top-shelf buzz such as game-changer, disruptor or next-gen for their tabloid effect, the talks at China Connect warrant the provocative wordage.
An event with talks that were both interesting and presented with aplomb, China Connect Shanghai 2018 brought together experts from a broad variety of fields. Here are some of the more eye-catching statements from the day. Continue reading “5 Disruptive Statements from China Connect Shanghai 2018”
Last month, Secoo held a brand upgrade press conference, to announce their new slogan – ‘Devoted to You’ and to introduce the brand’s expansion plans. Already the leading premium lifestyle platform with over 25% market share, these bold new plans centred on customisation – unique collaborations with Chinese designers and talents, personalisation – high-end travel and personalised education packages, rental – a seven-day luxury bags and watches service, as well as partnerships and co-branding aimed at diversifying Secoo into new products and offline, social experiences. Continue reading “5 Questions with: Richard Li, Founder & CEO of Secoo, China’s Leading Premium E-Commerce & Lifestyle Platform”
The China Luxury Committee event took place on the 18th of May in Shanghai. With expert speakers, the event was attended by an invitation-only guest list, including top-level executives from brands such as Chow Tai Fook, Focus Media, Tmall, Tencent, Gucci, Lane Crawford, Lululemon, Moet Hennessy Diageo, Kate Spade, Michael Kors and many more.
The event was highlighted by keynote speeches and a panel discussion, moderated by Chloé Reuter, Founder and CEO of Reuter Communications.
CEO of Secoo – the leading luxury online platform – Eric Chan gave many insights as to their success. The key aspect to Secoo’s success has been embracing the strength of offline experiences – even as an e-commerce platform, as well as not being afraid of diversification: Continue reading “Expert Insight on the Future of Luxury E-tail in China; the China Luxury Committee in Shanghai”
By Tamsin Smith
It seems not a day goes by without another of China’s e-commerce platforms announcing a luxury initiative, attempting to lure the top brands to their sites with exclusivity, the fight against fakes and seamless logistics services. Many foreign luxury brands, however, are still unclear over the reality of the various apps and platforms in regards to luxury retail; and it’s easy to see why.
Continue reading “Luring Luxury to China’s E-commerce World; Who Comes Out On Top?”
You will have seen the work of Blue Mount, without even realising it — the designs of top luxury brands’ retail stores, such as Shanghai Tang, Christian Louboutin, Coach, Ted Baker, Lane Crawford, Value Retail, K11 and much more is down to them. The simple term to sum up these projects is ‘Visual Merchandising’, while the reality is that their pioneering development of the field in China has led to the more apt label of Integrated Experience Curator.
Combining original artwork from established artists, cultural relevancy which inspires, cutting-edge technology that engages and meeting the varying requirements of brands, malls and department stores has led Blue Mount to become the leader in the field, with a presence all over China, as well as in the UK.
We met with Blue Mount CEO, Luca Lam, for a chat about his experience. Continue reading “5 Questions With: Luca Lam, CEO of Visual Merchandising Leaders, Blue Mount”
By Francesca Fearon
Today, China dominates the conversation of every luxury marketing event because of the sheer numbers involved. The allure of the Chinese consumer especially the Millennials with their taste for fashion and luxury cannot be ignored by prestige brands and was the core topic at a recent marketing seminar in London hosted by Walpole, an association of over 200 British luxury brands.
Continue reading “The Walpole International Marketing Seminar, London: Affluent Chinese Consumers & Millennial Mindsets”
The Luxury Conversation held a special event with InStyle China and FASHION IS GREAT this week in Shanghai. Coinciding with a China Retail Mission organised by the UK Department for International Trade, CEOs and executives from some of Britain’s best loved fashion brands attended the event at the ‘by FANG’ Villa to gain genuine understanding about China from industry experts. Continue reading “The Luxury Conversation in Shanghai, with the UK Department for International Trade Retail Mission to China”
A whitepaper issued by Nielson and Alipay (continue reading to view the full report) has revealed further evidence that any brand outside of China cannot afford to ignore the mobile payment preferences of China’s consumers — and, that the numbers of Chinese tourists travelling overseas only continues to rise, maintaining their place as the number one in overseas spending.
The whitepaper compared Chinese and non-Chinese tourist behaviours, and we’ve picked through the report to highlight some key findings. Continue reading “Over 90% of Chinese Tourists Prefer to Use Mobile Payments Shopping Overseas: Survey”
China is where any luxury brand needs to be.
McKinsey’s recent report, What can we expect in China in 2018, gives some details and data on the ongoing rise of digital China.
Investment in global infrastructure and start-ups, investment in culture, better regulations and more is all made possible with a pioneering level of leading tech. Cash is already (as good as) obsolete, with facial recognition for payments and next-gen AI being led by China.
What does this mean for luxury brands? Continue reading “China the Digital Pioneer; How Luxury Brands Should Capitalise on China’s Blazing Online Trail”