Tag: Stats

China the Digital Pioneer; How Luxury Brands Should Capitalise on China’s Blazing Online Trail

China is where any luxury brand needs to be.

McKinsey’s recent report, What can we expect in China in 2018, gives some details and data on the ongoing rise of digital China.

Investment in global infrastructure and start-ups, investment in culture, better regulations and more is all made possible with a pioneering level of leading tech. Cash is already (as good as) obsolete, with facial recognition for payments and next-gen AI being led by China.

What does this mean for luxury brands? Continue reading “China the Digital Pioneer; How Luxury Brands Should Capitalise on China’s Blazing Online Trail”

It’s China Leading Luxury: Bain & Co’s Worldwide Market Study

Bain & Company’s report, Luxury Goods Worldwide Market Study, Fall–Winter 2017, was recently published, with more clear evidence that China is where luxury brands need to be. Their title ‘responding to the Millennial will be key’ is in line with the Luxury Conversation’s briefing of capturing the Luxury Chinese Millennial.

Continue reading “It’s China Leading Luxury: Bain & Co’s Worldwide Market Study”