By Nick Withycombe
China’s unique and continually evolving market creates exciting opportunities. Rather than try any crystal-ball predictions, here’s my summary of what this year can show us about the next, and what to look out for. Continue reading “The China Luxury Market in 2019 – 5 Things to Look For”
Earlier this month, ILTM China arrived in Shanghai. The first specifically China-focused iteration of the event came after strong demand for a dedicated Chinese version, with the market now too large to be just part of ILTM Asia. Because in case you missed it, Chinese outbound and domestic travel is booming.
There’s a high chance that, after China’s ‘Golden Week’ of national holidays at the start of October, you read that hundreds of millions of Chinese people travelled here, there and everywhere. These big numbers make for easy headlines, yet mean very little. Continue reading “How Green is the New Gold for Luxury Chinese Travellers”
By Jiaqi Luo and Nick Withycombe
You’ll have noticed that we didn’t opt for a shout-y ‘big numbers’ headline that conveys no other information than China has a large population and many people bought many things. Whether hundreds of millions of people were buying billions of RMB of items or not (they were) is no simple bell-whether for strategy. In fact, luxury brands need to tread carefully during the sales mania of Double 11.
The most consumerist baby on Earth was conceived by Alibaba in 2009. If you’re new, then it’s called ‘singles’ day’ and falls on the 11th of November, with 11/11 marking out the ‘1’ of dreaded singledom into a hyped shopping fest. Now, it even has a reasonably nauseating ‘gala’ with colourful lighting and whichever western star is paid the most to perform in front of baying masses. This year it was Mariah Carey. Continue reading “How Luxury Brands Win in Double 11; Exclusivity – and Simplicity”