Tag: Travel

5 Top Takeaways from ILTM China 2018: Luxury Chinese Travellers’ Evolving Expectations

The first China-specific edition of ILTM wrapped up last week, proving to be a genuinely successful event for connecting luxury travel brands with agencies and travel planners.

The Luxury Conversation partnered with ILTM to produce a China Insight Report – Next-Gen Luxury Travellers: Affluent Chinese Families.

Purchase that report here.

Having attended the keynote speech by Chloe Reuter, CEO of Reuter Communications and co-Founder of The Luxury Conversation, as well as the opening morning talks and event, we heard about key trends and ideas vital for any travel business to know. Continue reading “5 Top Takeaways from ILTM China 2018: Luxury Chinese Travellers’ Evolving Expectations”

China Insight Report: Next-Gen Luxury Travellers – Affluent Chinese Families

The travel hopes and dreams of one of the most important demographics for luxury hospitality globally are finally revealed in The Luxury Conversation’s China Insight Report:

Next-Gen Luxury Travellers: Affluent Chinese Families.

Continue reading “China Insight Report: Next-Gen Luxury Travellers – Affluent Chinese Families”

5 Questions with: Toby Smith, MD of Swire Hotels

Swire Hotels was created to manage soulfully individual hotels in China and the USA, providing a characterful experience for well-travelled, individually minded travellers who seek originality, style and personalised service. Their hotels offer a sense of place that breaks with convention. Currently, Swire Hotels includes The House Collective – The Opposite House, The Upper House, The Temple House and The Middle House, in Beijing, Hong Kong, Chengdu and Shanghai respectively – and the EAST hotels in Beijing, Hong Kong and Miami. Continue reading “5 Questions with: Toby Smith, MD of Swire Hotels”

Luxury Symposium, Hong Kong Nov 5: Greater Bay, a New Playground for Luxury Brands?

The Luxury Conversation is a partner of the French Chamber of Hong Kong’s Luxury Symposium, which will be on Monday November the 5th, 2018.

Join us at the recently opened K11 Atelier at Victoria Dockside for a half day conference + cocktail event, with key players from the luxury industry in Hong Kong.

The theme this time round is Greater Bay Area: a new playground for luxury brands? and will focus on the following main topics:

  • The Greater Bay Area project: What’s in store for Hong Kong?
  • Chinese travellers: How to engage them and retain them
  • New retail: Is tech the new black?
  • Sustainability: Transparency, traceability and the new consumer mindset

Speakers include:

  • Alexis Bonhomme, Farfetch China
  • Rob Koepp, The Economist Corporate Network
  • Cissy Chan, Hong Kong International Airport
  • Meili Lee, China Duty Free Group
  • Karlyn Adams, BSR
  • Charlotte Judet, Kering
  • Myriam Djela, Ipsos

Register on their website to attend.

ILTM China x The Luxury Conversation: Travel Report – Affluent Chinese Families

Purchase the report here.

ILTM (International Luxury Travel Market) China will be in Shanghai on October the 31st to November the 2nd, 2018. This is the first dedicated Chinese edition of the world’s leading luxury travel-industry event, as the Chinese market is now so strong that the region warrants its own unique version.

At the event’s keynote speech on the 31st, Chloe Reuter, CEO & Founder of Reuter Communications and co-Founder of The Luxury Conversation will be presenting findings from a new travel report on Affluent Chinese Families.

The report, co-published by ILTM China and The Luxury Conversation, is produced by Reuter : Intelligence, the insights division of Reuter Communications. Continue reading “ILTM China x The Luxury Conversation: Travel Report – Affluent Chinese Families”

China’s Luxury Travel Apps (Finally) Explained

by Cindy Choo

With a completely unique digital playground, any travel and hospitality brand needs to engage with their affluent Chinese customer according to their App-based, mobile preference.

Players in the hospitality or travel sector should already realise the importance of Chinese travellers – Chinese tourists made 130 million overseas trips in 2017, with total spending amounting to US$115 billion, according to a report from China Tourism Academy, and the number is projected to jump to 390 million in the next decade.

A survey in 2017 revealed that 95 per cent of Chinese millennials had not bought print media in the last year. China is the global leader in proximity mobile payment adoption, accounting for 61.2 per cent of the worldwide user base in 2018.

So who are the key players in sales, marketing, reviews and content platforms that engage Chinese luxury travellers? Continue reading “China’s Luxury Travel Apps (Finally) Explained”

Sex, Love & Marriage: Chinese Millennials Do It Their Own Way

Chinese Valentine’s Day, AKA Qixi, is this week, leading to a near infinite spread of ‘love-based’ brand campaigns. But just what does love – and marriage – mean for the affluent, urban Chinese consumer?

Once we start talking about ‘marriage in China’, we might end up with a chin-strokingly meaningful book on the issue. Trying to define any issue in China needs a targeted segment to discuss. While across regions and demographics the issue of marriage is certainly very complex, if we look at the affluent sector which pertains to luxury brands, marriage is still very much a core of both society and individual life.

What must brands know about the journey of the luxury Chinese consumer through marriage? Continue reading “Sex, Love & Marriage: Chinese Millennials Do It Their Own Way”

5 Questions with: Bamboo Zhou, CEO of 8 Continents, Luxury Chinese Travel Agency

8 Continents Travel is one of the leading ‘ultra-luxury’ travel agencies in China. Founded in 2012 and headquartered in Shanghai (with further offices in Beijing and Chengdu), 8 Continents provides customised travel for HNWI clients to all over the world, whether for honeymoons, world-tours or adventurous destinations such as Antarctica. Continue reading “5 Questions with: Bamboo Zhou, CEO of 8 Continents, Luxury Chinese Travel Agency”

How Russia is Winning with the Affluent Chinese Traveller

With a rise that began a several years ago with state-approved ‘Red Tourism’, Russia has become a destination for affluent Chinese shoppers looking to combine national history with off-the-beaten-path luxury travel shopping.

Proximity and friendly relations have seen over 100,000 Chinese travellers confidently jetting off to Russia for the World Cup – even though their nation isn’t taking part. With 57% of those travelers being female (source: Ctrip), it’s a clear indication that Russia has now planted a flag on the international luxury map. Continue reading “How Russia is Winning with the Affluent Chinese Traveller”

5 Questions with: Barry Lin, VP of TuNiu Destination Marketing; China’s Travel Booking Giant

Founded in 2006, TuNiu is the leading online leisure travel company in China – the Nasdaq-listed platform has the largest market share (28.4%) in the online leisure and holiday market, and currently holds over 2 million holiday package SKUs. The Luxury Conversation met up with one of the most influential men in the China travel sphere, VP of TuNiu Destination Marketing Services Department, Barry Lin, during his recent visit to Shanghai. Continue reading “5 Questions with: Barry Lin, VP of TuNiu Destination Marketing; China’s Travel Booking Giant”