Chinese Valentine’s Day, AKA Qixi, is this week, leading to a near infinite spread of ‘love-based’ brand campaigns. But just what does love – and marriage – mean for the affluent, urban Chinese consumer?
Once we start talking about ‘marriage in China’, we might end up with a chin-strokingly meaningful book on the issue. Trying to define any issue in China needs a targeted segment to discuss. While across regions and demographics the issue of marriage is certainly very complex, if we look at the affluent sector which pertains to luxury brands, marriage is still very much a core of both society and individual life.
What must brands know about the journey of the luxury Chinese consumer through marriage? Continue reading “Sex, Love & Marriage: Chinese Millennials Do It Their Own Way”
8 Continents Travel is one of the leading ‘ultra-luxury’ travel agencies in China. Founded in 2012 and headquartered in Shanghai (with further offices in Beijing and Chengdu), 8 Continents provides customised travel for HNWI clients to all over the world, whether for honeymoons, world-tours or adventurous destinations such as Antarctica. Continue reading “5 Questions with: Bamboo Zhou, CEO of 8 Continents, Luxury Chinese Travel Agency”
With a rise that began a several years ago with state-approved ‘Red Tourism’, Russia has become a destination for affluent Chinese shoppers looking to combine national history with off-the-beaten-path luxury travel shopping.
Proximity and friendly relations have seen over 100,000 Chinese travellers confidently jetting off to Russia for the World Cup – even though their nation isn’t taking part. With 57% of those travelers being female (source: Ctrip), it’s a clear indication that Russia has now planted a flag on the international luxury map. Continue reading “How Russia is Winning with the Affluent Chinese Traveller”
Founded in 2006, TuNiu is the leading online leisure travel company in China – the Nasdaq-listed platform has the largest market share (28.4%) in the online leisure and holiday market, and currently holds over 2 million holiday package SKUs. The Luxury Conversation met up with one of the most influential men in the China travel sphere, VP of TuNiu Destination Marketing Services Department, Barry Lin, during his recent visit to Shanghai. Continue reading “5 Questions with: Barry Lin, VP of TuNiu Destination Marketing; China’s Travel Booking Giant”
Switzerland offers all of the key aspects desired by affluent Chinese travellers – exclusivity, adventure, sports and a WeChat-picture-perfect landscape at every turn. The third most visiting nation – and rising – Switzerland has clearly been communicating its message in China at the right places, to the right people. A Chinese-Swiss Tourism Year highlighted the rise in popularity of the destination.
So how is Switzerland achieving just the right kind of marketing, and how has this message and the country’s tourism market goals changed over the last several years?
The Luxury Conversation spoke with Simon Bosshart, who has been the Switzerland Tourism Director of China since 2006, and Director of APAC since 2014. Continue reading “5 Questions with: Simon Bosshart, APAC Director of Switzerland Tourism”
It isn’t in any doubt that China is the place to be for luxury brands. How can businesses take the first steps to tapping into this huge market? Thankfully, the opportunity is possible due to China becoming one of, if not the most digitally innovative country in the world.
Here are 8 ways WeChat can work magic — even for a company based outside of China: Continue reading “8 Ways WeChat Can Work Magic for Luxury Brands in China – and Beyond”
This week, The Luxury Conversation held a breakfast briefing in Dubai to explore what Middle East & North African (MENA) businesses can do to connect with Chinese travellers. In the last few years the region has seen a huge rise in travellers from China. Dubai’s visa on arrival for Chinese nationals and the 2020 Expo have helped to increase awareness. Held at Armani Hotel Dubai, the event offered insight and presentations from China luxury experts: Zan Wu, Founder and CEO of Zanadu.cn, China’s premium travel platform and Chloé Reuter, Founder and CEO of Reuter Communications, a leading luxury communications agency.
China’s ‘whole new world’ for its luxury consumers see them eager to discover new places that provide exotic experiences such as the Middle East and North Africa; China is now Abu Dhabi’s largest overseas source market, Chinese tourists are the biggest buyers at Dubai International Airport and Chinese visitors to Morocco in 2017 were up 300% on the previous year. Continue reading “How Can Businesses in The Middle East Connect with Chinese Travellers? The Luxury Conversation in Dubai, April 2018”
The Luxury Conversation will be in Dubai to coincide with the Arabian Travel Mart.
Chinese luxury travel to the Middle East is booming.
Brands needs to be aware of the unique expectations and demands of Chinese luxury consumers, and prepare to meet the needs of the world’s largest luxury demographic.
This event is invitation-only, so contact us to express an interest in attending.
Read reviews & reports of previous Luxury Conversation talks here.
A whitepaper issued by Nielson and Alipay (continue reading to view the full report) has revealed further evidence that any brand outside of China cannot afford to ignore the mobile payment preferences of China’s consumers — and, that the numbers of Chinese tourists travelling overseas only continues to rise, maintaining their place as the number one in overseas spending.
The whitepaper compared Chinese and non-Chinese tourist behaviours, and we’ve picked through the report to highlight some key findings. Continue reading “Over 90% of Chinese Tourists Prefer to Use Mobile Payments Shopping Overseas: Survey”
If luxury brands want to succeed in China over the long-term, they must focus on Chinese Millennials.
To gain more understanding of this premise and to go deeper into the issue, The Luxury Conversation hosted a Briefing in February 2018, at The Mark Hotel in New York City. The U.S. event followed up on the recent successful London Briefing.
Speaking to a room full of guests from top global brands, agencies and media was Chloé Reuter, Founder and CEO of Reuter Communications (and co-Founder of The Luxury Conversation), with guest speakers Ketty Maisonrouge and Richard Chen.
Ahead of this invitation-only event, The Luxury Conversation conducted a survey of Chinese consumers’ preferences and idea about luxury shopping and travel in U.S., so that glean their true views and opinions. Continue reading “The Luxury Conversation Briefing in New York, with U.S. Luxury Survey Results”