What are the opportunities for Middle-Eastern and North African brands trying to attract the luxury Chinese traveller?
The Middle East and North Africa (MENA) region had previously lagged in popularity, but is now witnessing a boom in Chinese visitors. Growth is being driven by local travel incentives introduced into the region, including visas on arrival for Chinese nationals visiting the UAE, and the rising sophistication of Chinese travellers who are seeking new destinations off the beaten path. In addition, China’s One Belt, One Road initiative, which cuts through the region, has the potential to put MENA on the map for travel savvy Chinese. Continue reading “Luxury Chinese Travel to the Middle East Hots Up; Chinese Travellers Seek New Silk Road Adventure”
If your travel brand is not offering impressive and integrated WeChat solutions – why not?! Payment gateways, location-based features, ‘internet of things’ interactivity, marketing campaigns … WeChat does it all. Here are some notable WeChat campaigns and features, cleverly used by luxury travel brands.
Continue reading “5 of the Smartest WeChat Luxury Travel Campaigns We’ve Seen”
Last week saw over 150 British brands and several thousand Chinese visitors attend the Best of British exhibition —organised by Media Ten — to network, connect, learn and strengthen partnerships between China and the UK.
The timing was perfect, with Xi’s announcement at the 19th National Communist Congress, taking place in Beijing, that China was continuing to focus on “opening up” for business across the world.
Continue reading “5 Things British Brands in China Can Learn From Shanghai’s ‘Best of British’ Exhibition”
With Shanghai hosting the 11th ILTM Asia (International Luxury Travel Market) this week, The Luxury Conversation takes a look at a growing group of sophisticated Chinese traveler. We call them the EASTs: “Experience and Adventure Seeking Travelers”.
The EASTs are forgoing snaps of the Eiffel Tower for hiking trails in Patagonia and off-piste skiing in Canada. These EASTs are young, interconnected via social media, and excited to flex their buying power on unique experiences.
Continue reading “How Brands Can Keep Up With China’s Luxury Travellers – the EASTs”
There was a good deal of debate in 2016 about the slow-down of the Chinese economy and tough times for luxury brands. After years of strong growth, we are now talking about China’s “new normal” – ie: a more moderate rate of growth and sales. But it’s not all doom and gloom. In fact, UBS Global Research predicts a recovery of Chinese luxury consumption in 2017 and four percent growth. So just what are the biggest opportunities for 2017 in China? We put that question to our panel of experts.
Continue reading “What does The Year of the Rooster Mean for China’s Luxury Market?”