Chinese Millennials are the key driver for luxury consumption worldwide. Global brands simply cannot afford to miss this crucial demographic. With the China marketplace’s unique requirements, a totally individual social media eco-system and e-commerce network, it can seem daunting.
The Luxury Conversation explains, discusses and debates what brands need to know and what they can do to capture the enormous potential that China offers.
Speaking at this lively briefing:
Ketty Pucci-Sisti Maisonrouge is a leader in the luxury field with over 25 years of experience working with some of the most iconic brands as Hermes or Boucheron. She is the co-Founder and board Member and advisor to a number of companies, as well as an author, adjunct Professor at Columbia Business School and HKUST, and President of the Luxury Education Foundation.
Richard Chen is one of China’s leading entrepreneurs. US-educated at Carnegie Mellon University and a Shanghai native, Richard is a renowned venture capitalist across China and Europe. With investments in a number of standout ventures such as Farfetch, GoEuro, Flexport, Tripping, Boxed, Focus Media, Allyes, Home Inn, etc., Richard specialises in investing in top western companies in the technology and media sector, helping them scale in China and globally.
Chloé Reuter is the Founder and CEO of Reuter Communications, a leading independent communications agency focusing on the luxury industry and working with some of the world’s most celebrated brands. She lives in Shanghai and speaks fluent Chinese. She is also co-Founder of The Luxury Conversation.
This event is invitation-only — please contact us to express your interest.