China Luxury Briefing Monthly Roundup – May 2024
May 31, 2024
The New York Times International Luxury Conference takes place this November 12-13 in Hong Kong. Hosted by Vanessa Friedman, the...
by Nick Withycombe Millennials, yes fine. We get it. All of us have referenced the Chinese Millennial so often that...
By Nick Cakebread – first published on LSN Global It’s safe to say that Chinese consumers are even more knowledgeable...
"With a completely unique digital playground, any travel and hospitality brand needs to engage with their affluent Chinese customer according...
“I can’t exaggerate how powerful KOLs are for luxury brands,” said Chloe Reuter, co-founder of The Luxury Conversation. “The top...
While the wine industry in China has been booming for years now, the industry is far from the simple gold...
At the recent M Talk, hosted at M Glam on the Bund, the theme Wellness Uncovered saw entrepreneur and KOL...
by Nick Withycombe What’s new? What’s coming next? These are the go-to questions on ‘China marketing’, whether you’re a journalist...
Parenting in China is a booming business – the rapid evolution of the modern, affluent Chinese parent and family unit...
Chinese Valentine’s Day, AKA Qixi, is this week, leading to a near infinite spread of ‘love-based’ brand campaigns. But just...
The Luxury Conversation is a platform curated by Gusto Collective for luxury professionals to connect, share and discuss Asia’s luxury industry and its rapidly evolving affluent consumers.
Gusto Collective is Asia’s leading Brand Technology group – delivering best-in-class storytelling and immersive experiences powered by the latest technology. Gusto is a leader in determining the future of next-gen customer experiences that are increasingly operating within the spheres of AR/VR, the metaverse, NFTs and Web3. The company was founded in January 2020 by technology and marketing veteran Aaron Lau, a renowned business leader. It offers four core service specialisms: luxury brand management, a VR/AR experience platform, Web3 turnkey solutions and a metahuman marketing platform. Gusto Collective employs more than 170 full-time “Gustodians” across four offices in Hong Kong, Shanghai, Tokyo and London.
The company has garnered widespread industry recognition as one of Forbes Asia’s 100 to Watch and as a TADs multi-award winner for excellence in NFT Innovations. Gusto Collective completed its seed plus fundraising in 2022 at US$23 million, with Animoca Brands and Gaw Capital leading the round.
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