How Maserati in China Gives Gen Z Gamification, Personalisation and Innovation – with Sophia Sun, Director of Marketing
China's super luxury car market was one of the rare thrivers of the first half of this year, and still...
The Luxury Conversation is a platform curated by Gusto Collective for luxury professionals to connect, share and discuss Asia’s luxury industry and its rapidly evolving affluent consumers.
Gusto Collective is Asia’s leading Brand Technology group – delivering best-in-class storytelling and immersive experiences powered by the latest technology. Gusto is a leader in determining the future of next-gen customer experiences that are increasingly operating within the spheres of AR/VR, the metaverse, NFTs and Web3. The company was founded in January 2020 by technology and marketing veteran Aaron Lau, a renowned business leader. It offers four core service specialisms: luxury brand management, a VR/AR experience platform, Web3 turnkey solutions and a metahuman marketing platform. Gusto Collective employs more than 170 full-time “Gustodians” across four offices in Hong Kong, Shanghai, Tokyo and London.
The company has garnered widespread industry recognition as one of Forbes Asia’s 100 to Watch and as a TADs multi-award winner for excellence in NFT Innovations. Gusto Collective completed its seed plus fundraising in 2022 at US$23 million, with Animoca Brands and Gaw Capital leading the round.
To get in touch, email us at hello@luxuryconversation.com
