Reuter: Intelligence – the leader in China luxury research – has published a new China Insight Report: The New Face of Beauty in China.
Key findings across the beauty industry
The report discovers key findings for the beauty industry, uncovering the browsing behaviours and purchasing preferences of Chinese beauty consumers across key areas such as retail, e-commerce, ingredients, social media & influencers.
Diverse research methods with first-tier beauty consumers
Reuter: Intelligence performed qualitative focus group discussions, smartphone-enabled ethnographies, big data analytics, and a quantitative online survey of over 300 consumers across first-tier cities Shanghai, Beijing and Guangzhou.
All qualitative participants were recruited from Reuter: Intelligence’s proprietary China Luxury Community of consumers and quantitative survey respondents were recruited by MobileMeasure, while analytics partner ColourData conducting big data analyses.
The Insight Report is available for purchase here at USD 500.00. Please email hello (at) luxuryconversation (dot) com with any questions.
Report contents:
- Generationally distinct: Preferences that differ between the younger and older age ranges of our respondents and consumer groups
- Day to day beauty repertoires: Hi-tech and holistic
- KOLs: Influencing learning
- Curiosity for niche: how the well-established ‘big brands’ and niche brands compare
- Organic & Natural: The two big plus points for beauty
- Retail: Likes/dislikes about retail and strength versus online shopping.
- E-commerce: Preferences in purchase and learning. Further qualitative findings on online consumer digital journey and touch points, provided by Colour Data.
- Male Beauty Consumers: The segment’s trends and preferences for learning and purchasing
- Key takeaways
- Each section also includes case studies of successful brand campaigns/activations in China
Also included with the purchase of The New Face of Beauty in China: LuxePulse Beauty, by Reuter: Intelligence.
Don’t miss any of the viral happenings and key news from China’s fast-paced world of luxury: LuxePulse is an annual subscription to four quarterly reports that analyse market news and trends from online and offline campaigns, influencer collaborations, social media news and happenings, brand case studies and new market entrants.
LuxePulse Beauty for Q1 2019, worth USD 350, is included in your purchase of The New Face of Beauty in China.
The Insight Report is available for purchase here at USD 500.00. Please email hello (at) luxuryconversation (dot) com with any questions.
The new research offerings were launched at events in Shanghai and Hong Kong, with a presentation of the report by Founder & CEO of Reuter Communications, Chloé Reuter, followed by panel discussions with experts in the field.
At The Middle House in Shanghai, President & COO of Babor, Klaus Redomske and leading KOL Yvonne Ching (@yvesching) spoke with Jerri Ng, Head of Fashion & Beauty at Reuter Communications.
Jerri also hosted the Hong Kong panel discussion, held at The Upper House, with Founder & CCO of Philip B. Botanicals, Philip Berkovitz, and Justine Lee, Editor of Tatler.
Thank you to the speakers, venue hosts and guests for all being part of a lively launch event.
Shanghai:
Hong Kong:
