The China Luxury Briefing is a weekly newsletter from The Luxury Conversation. You’ll receive a weekly bulletin of latest China luxury news across different sectors. Below you’ll find a monthly roundup including updates from each of the weekly briefings during the month. To ensure you’re receiving all of the latest China luxury updates, make sure to sign up for the weekly newsletter here.
Bvlgari enters Tmall Luxury
Bvlgari launched its flagship store on Tmall Luxury in early April.The virtual flagship offers over 600 items, including several Tmall exclusives.
Lemaire enters RED
The French fashion brand, Lemaire, co-founded by former Hermes Creative Director Christophe Lemaire and Sarah-Linh Tran, launched its official RED account in early April. The first note is a video teaching the correct pronunciation of the brand. As of April 13, Lemaire’s RED account has 10.7k followers.
Tapestry expands China retail footprint
Tapestry Group, the owner of Coach, Kate Spade and Stuart Weitzman, plans to build China travel retail headquarters in Hainan. Additionally, Coach officially announced its entry into Kuaishou e-commerce in April.
The world’s first Cartier Tea house opens in Chengdu
Designed by Laura Gonzalez, the newly renovated Cartier flagship store in Chengdu covers over 970 sq meters. There are two exclusive spaces for clients, a unique Tea house and an experiential space – Studio Treize.
Montblanc announces Neo Hou as brand ambassador for Montblanc perfume
Montblanc has announced Neo Hou (侯明昊) as the Montblanc perfume brand ambassador. Hou is an actor with over 16 million followers on Weibo.
Eucerin announced Yu Bai as Greater China spokesperson
Eucerin, the German beauty brand, announced Yu Bai (白宇) as a spokesperson for Greater China. Bai is a renowned actor with close to 12 million followers on Weibo.
Galenic enters Tmall
Galenic, the French skincare brand, opened its Tmall flagship store in mid-April. The brand partnered with Chunyu Qu (曲春雨), a Beijing 2022 Winter Olympics 2000m short-track speed skating mixed team relay champion.
Accor Hotels to launch JO&JOE with Ennismore and Funyard
Accor Hotels and Ennismore have formed a partnership with Funyard Hotels & Resorts. The partnership will see the launch of Accor’s lifestyle brand JO&JOE in the China market.
Travel company x hotel partnerships on the rise
In March, two travel companies launched hotel collabs. Thomas Cook and Jinling Hotels & Resorts have partnered to further develop their product and service portfolio. Lijiang Yulong Tourism Co.,Ltd. cooperated with InterContinental Hotels to enhance the tourism sector within Lijiang.
Nationally unified vehicle passes help express business restart in Shanghai
In order to allow vehicles pass freely, 22 provinces or municipalities, including Shanghai, North China’s Tianjin and Hebei, and East China’s Jiangsu, Zhejiang and Fujian have launched nationally unified passes to improve the transportation of key materials. China’s transport ministry said “the major arteries of national trunk highways in China are now basically open and logistics in key areas such as Shanghai, where COVID-19 has hit hard, have gradually improved after multiple rounds of top-down policies.”
China to further tap consumption potential
In late April, China unveiled guidelines to further tap the country’s consumption potential. The measures aim to tackle short-term bottlenecks and boost longer-term consumption vitality. The guidelines also require financial institutions to further support the real economy through measures, such as lowering lending rates and cutting fees, among others, to help the country cope with the impact of the on-going COVID-19 outbreak.
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