The China Luxury Briefing is a weekly newsletter from The Luxury Conversation. You’ll receive a weekly bulletin of latest China luxury news across different sectors. Below you’ll find a monthly roundup including updates from each of the weekly briefings during the month. To ensure you’re receiving all of the latest China luxury updates, make sure to sign up for the weekly newsletter here.
Fendi announces 2 new brand ambassadors
Fendi has announced Song Zu’er (宋祖儿) and Tang Yixin(唐艺昕) as its brand ambassadors. Song is a famous actress with close to 16 million followers on Weibo. Tang, a well-known actress, has over 17 million followers on Weibo.
Alexander Wang enters RED
Alexander Wang shared its first official RED post in late January 2022. As of 7 February, the brand has 20,000 related posts and the hashtag #alexanderwang has been viewed over 10 million times on the platform.
Armani Beauty announces Tong Yao as brand ambassador
Armani Beauty has announced Tong Yao (童瑶) as brand ambassador for China. Tong, an actress, has over 9 million followers on Weibo.
Loewe Perfumes opens first-in-the-world offline boutique in Nanjing
Loewe Perfumes has opened its first offline store globally in Nanjing’s Deji Plaza. The boutique aims to offer an immersive space with various fragrances created by the brand.
Hero product, China-chic and omni-channel among new beauty trends
CBNData has recently published the 2021 Beauty Industry Annual Report. The report highlights “Hero product strategy”, “China-chic elements”, “Youth-oriented transformation” and “Omni-channel retail and marketing” as key buzzwords. As part of a “Hero product strategy”, brands would invest more resources into a key product with a halo effect on other products and the brand overall.
IHG plans to build more hotels in China in 2022
According to the newest plan published by the group, IG intends to open new hotels in Hangzhou, Hongkong, Xiamen, Chengdu, Shanghai, and many other cities in China this year. IHG is also seeking to innovate via parent-kid rooms and Lego rooms among others.
Kaola launches a luxury goods channel
Kaola, a Chinese cross-border e-commerce platform, has launched a luxury goods channel. This channel offers more than 200 luxury brands and 1,000 hot products. Consumers can find the shopping channel on the Kaola website or APP.
Central government asks local authorities to refrain from unnecessary lockdowns
Chinese authorities rolled out a slew of measures including tax breaks and additional financial support for the service sector. The central government has also urged local authorities to refrain from unnecessary lockdowns and other virus prevention measures. The full text by the National Development and Reform Commission (NDRC) is available here.
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