The China Luxury Briefing is a weekly newsletter from The Luxury Conversation. You’ll receive a weekly bulletin of latest China luxury news across different sectors. Below you’ll find a monthly roundup including updates from each of the weekly briefings during the month. To ensure you’re receiving all of the latest China luxury updates, make sure to sign up for the weekly newsletter here.
BEAUTY
Simon Gong becomes Charlotte Tilbury’s global make-up spokesperson
Charlotte Tilbury announced Simon Gong (龚俊) as the brand’s global make-up spokesperson. Gong, an actor, has over 19 million followers on Weibo.
Xiaotong Guan becomes MakeUpForEver’s brand spokesperson
MakeUpForEver announced Xiaotong Guan (关晓彤) as its brand spokesperson. Guan, an actress, has more than 34 million Weibo followers.
Dilreba becomes global skincare spokesperson for Clarins
In mid-June Clarins announced Dilreba Dilmurat (迪丽热巴) as its global skincare spokesperson. Dilmurat is a famous actress with over 78 million followers on Weibo.
Sephora to help five Chinese brands ‘shine’
Sephora has announced its plans to work with five Chinese beauty brands over the next three years to help them achieve RMB100 million in sales.
FASHION
Boy band ”Teens in Times” named Louis Vuitton brand ambassador
In late June, Louis Vuitton announced boy band “Teens in Times” as its brand ambassador. The group consists of 7 members with an average age of below 19, and members’ individual Weibo account follower numbers range from 14 million to over 22 million.
Maison Margiela to open its first Maison Margiela Cafe in Chengdu
Maison Margiela will open its first Maison Margiela Cafe at the Sino-Ocean Taikoo Li Chengdu in late June 2022. Sales at Sino-Ocean Taikoo Li Chengdu reached nearly RMB 10 billion in 2021, representing 21.9% year-on-year growth.
RETAIL
Galeries Lafayette opens first southwestern Chinese store in Chongqing
Galeries Lafayette will its first store in the southwestern Chinese city in December 2022. The store will be at Chongqing 100 Mall, in a building set to become the highest in Chongqing.
JD.com’s 618 shopping festival orders exceed RMB 379 billion
Over RMB 379 billion worth of orders were placed on the JD.com e-commerce platform for the 618 shopping festival. Most consumers were delivered their orders either the same day or the next day at the latest.
L’Oréal reaches RMB 1 billion on Tmall during 618
L’Oréal was the only beauty brand to enter the RMB 1 billion group on Tmall during 618, followed by Estée Lauder and Lancôme. The top three bag brands were Michael Kors, Coach and Tory Burch. The Beast, Jo Malone and Ralph Lauren made up the top 3 in the Fragrance & Aroma category.
HOSPITALITY
Several high-end hotels to open in Xi’an
A number of high-end hotels are planning launching properties in Xi’an, the capital of the central Chinese Shaanxi Province. The Vanzhong Group has signed contracts with The Waldorf-Astoria, The Four Seasons Xi’an, Rosewood Xi’an and Songjian Hotel (Vanzhong Group’s own brand), which are already under construction. In addition, the Banyan Tree, Swire Properties, and JW Marriott are expanding in Xi’an.
DIGITAL
Inaugural Digital Shanghai Fashion Week took place 17-19 June
The first Digital Shanghai Fashion Week commenced on 17 June. The 3-day fashion week featured Chinese designers’ Autumn/Winter 2022 collections. The runway shows were livestreamed on Douyin and posted on major social media platforms, including WeChat, Bilibili, Youtube and Instagram.
CORPORATE
Shanghai declares victory against COVID-19; Beijing schools resume in-person classes
Shanghai has declared it has won the latest COVID-19 outbreak, while Beijing‘s primary and middle school students have returned to schools for in-person learning.
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The Luxury Conversation is a platform curated by Gusto Collective for luxury professionals to connect, share and discuss Asia’s luxury industry and its rapidly evolving affluent consumers.
We curate and highlight topical issues that are impacting the industry and weighing on the minds of our community. From consumer attitudes and trends, to the factors influencing and shaping the market, The Luxury Conversation unpacks the questions of the moment – from China’s luxury consumers and Asia’s economic growth, to the rise of NFTs and the new technologies disrupting the marketplace.
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