The China Luxury Briefing is a weekly newsletter from The Luxury Conversation. You’ll receive a weekly bulletin of latest China luxury news across different sectors. Below you’ll find a monthly roundup including updates from each of the weekly briefings during the month. To ensure you’re receiving all of the latest China luxury updates, make sure to sign up for the weekly newsletter here.
Louis Vuitton & exhibition opens in Qingdao
SHANGXIA enters POIZON
SHANGXIA has launched on POIZON, an online marketplace that features a dedicated authentication service. The brand’s foray onto the marketplace has begun with 520 (Chinese Valentine’s Day) limited-edition gift box.
Chanel x China Film Directors Guild (CFDG) support film talent
Chanel has collaborated with the CFDG on the Young Director Support Program to launch the “Becoming A Film Director 2022” master class and film fair. The collaboration aims to empower a new generation of filmmakers.
Sports brands invest in localized collaborations
FILA launched a cross-border collection with Game for Peace, a mobile game with over 66 million daily active users. The sportswear brand Kappa collaborated with Doudou Sun (孙豆豆), a young Chinese artist, to launch summer illustration collection including T-shirts, shoes and accessories.
Celine opens flagship store on JD.com
Celine opened its JD.com flagship boutique in early May. The flagship offers the full Celine range including seasonal capsules, such as the 520 capsule collection.
Guerlain announces Zhao Lusi as brand perfume spokesperson
Guerlain has announced Zhao Lusi (赵露思) as its perfume spokesperson. Zhao is an actress with over 17 million followers on Weibo.
L’Oreal Pro announces Sean Xiao as brand spokesperson
L’Oreal Professional announced Sean Xiao (肖战) as brand spokesperson in early May. Xiao, a popular actor, has close to 31 million followers on Weibo.
Armani Beauty enters JD.com
Unilever China launches EB39
Unilever China launched EB39, its first algorithm-based high-end skincare brand targeting men. EB39 is the first AI-driven R&D brand and features a virtual product manager Dr.Lisa. The brand’s core focus is anti-acne – a general problem among Chinese male consumers.
A record number of on-going hotel projects in China
Lodging Econometrics reports that some 3,711 projects are under construction in 2022Q1 in China, up 8% year-on-year. The cities with the most hotels under construction include Chengdu, Shanghai, Guangzhou, Hangzhou, and Wuhan.
Fujian’s first K11 to land in Amoy
K11, the art-led shopping mall developer, is entering Wuyuan Bay, the largest park in Amoy. Fujian’s first K11 mall will be part of a larger integrated development.
China’s State Council announces 33 measures to stabilize economy
China’s State Council has rolled out a package of measures to support various aspects of the Chinese economy to ensure a return to normalcy. The targeted measures cover six aspects of the country’s economic fundamentals, ranging from improving the operation of smaller businesses, and boosting consumption and investment, to stabilizing industrial and supply chains.
Shopping malls in Shanghai to resume business on 1 June
Shanghai is gradually reopening convenience stores and wholesale markets, and is allowing more people to leave their homes. Shanghai’s coronavirus cases have fallen to their lowest since 20 March as the city maintains community infections at zero. The Shanghai government announced shopping malls will reopen on 1 June. Taikoo Li Qiantan has reportedly resumed business and some restaurants can offer outdoor dining services.
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The Luxury Conversation is a platform curated by Gusto Collective for luxury professionals to connect, share and discuss Asia’s luxury industry and its rapidly evolving affluent consumers.
We curate and highlight topical issues that are impacting the industry and weighing on the minds of our community. From consumer attitudes and trends, to the factors influencing and shaping the market, The Luxury Conversation unpacks the questions of the moment – from China’s luxury consumers and Asia’s economic growth, to the rise of NFTs and the new technologies disrupting the marketplace.
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