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China Luxury Briefing Monthly Roundup – September 2023

Luxury Conversation by Luxury Conversation
September 29, 2023
Market Updates

Cultural tourist market this summer ‘hottest’ in five years

With the expectation that the number of domestic passenger trips from June to August will surge past 1.85 billion, the China Tourism Academy recently predicted the cultural tourist market of this summer holiday season will be the “hottest” in the recent five years.

Digital Innovation

Chinese designers light up London Fashion Week 2024 web3 digital craze

Independent Chinese designers flocked to London’s Fashion Week and pointed out the trajectory of digital fashion by using technology as a creative tool. Represented by Susan Fang, whose designs integrate artificial intelligence and digital technology in full effect this fashion month.

Fashion 

Crocs collaborates with Feng Chen Wang

Crocs has introduced a limited-edition collaboration with Chinese designer brand Feng Chen Wang. The collection takes inspiration from Feng Chen Wang’s signature deconstructed, functional, and unisex aesthetic.

Tommy Hilfiger announces two brand ambassadors

Tommy Hilfiger announced the appointment of two brand ambassadors, Xu Guanghan(许光汉) and Li Qin (李沁), on September 20. Xu, a popular actor with 10 million followers on Weibo, and Li, an actress with a following of 27 million on Weibo, will represent the brand in their ambassador roles.

Beauty

SkinCeuticals initiates Dunhuang Grottoes Mural Conservation Charity Campaign

SkinCeuticals, in collaboration with the Dunhuang Academy and the China Dunhuang Grottoes Conservation Research Foundation, has launched a public welfare campaign for the conservation of the Dunhuang Grottoes murals. As part of this initiative, they have released a powerful documentary titled “Guarding the Grottoes, Guarding Beauty(守护石窟 守护美)”.

 

Documents debuts its ready-to-wear and jewelry collections in Shanghai

On September 13th, Documents, a high-end Chinese perfume brand, held its first offline runway show and launch event in Shanghai. During the event, the brand unveiled its inaugural ready-to-wear clothing and jewelry collections.

MARVIS holds limited “Blooming in Poetry” pop-up store

MARVIS, the Italian oral care brand, inspired by the 2023 new limited “MARVIS Garden Collection”, created a limited time “Blooming in Poetry” pop-up store in Shanghai Wukang Ting.

Watches & Jewellery 

Breitling partners with M Stand

Breitling, the renowned Swiss luxury watch brand, has partnered with boutique coffee brand M Stand for their inaugural cross-industry collaboration. Drawing inspiration from the concept of “OFFLINE, EN ROUTE”, they have crafted an innovative coffee specialty known as the “Airborne Martini”.

 

Swarovski holds its global debut exhibition “Masters of Light” in Shanghai

On September 20, Swarovski‘s “Masters of Light” global debut exhibition opened in Shanghai. The exhibition features seven themed spaces designed in a panoramic layout, showcasing over a hundred precious exhibits that bring together timeless classics and contemporary pioneers.

 

Hospitality 

The Peninsula Boutique & Café unveils flagship in Shanghai

On September 20, The Peninsula Boutique & Café celebrated its grand opening in Shanghai XINTIANDI, marking its first flagship in the Chinese mainland. The exquisite space upholds The Peninsula’s heritage of crafted elegance and gracious hospitality in a refined retail and dining lifestyle destination.

 New Opening and Launches  

Arket opens a flagship store on JD.com

Cindy Chao holds a butterfly-themed exhibition in Shanghai

Le Labo opens its first store in South China at MixC World in Shenzhen

Stella McCartney‘s first boutique in Guangzhou officially opens

Lacoste launches“Lacoste City” popup in Aranya to celebrate its 90th anniversary

CLOT holds “CLOT20” anniversary exhibition in Shanghai

CHAUMET holds the immersive interactive exhibition “TIARA DREAM” in Shanghai

Hermès kicks off the”Engraving Time” 2023 Haute Horlogerie Exhibition in Shanghai

Baccarat hosts immersive experiential exhibition at Shanghai Plaza 66

Tmall Luxury Pavilion launches an art exhibition in Shanghai

ARC’TERYX opens a new store in Sanlitun, Beijing

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‌‌The Luxury Conversation is a platform curated by Gusto Collective for luxury professionals to connect, share and discuss Asia’s luxury industry and its rapidly evolving affluent consumers.

Gusto Collective is Asia’s leading Brand Technology group – delivering best-in-class storytelling and immersive experiences powered by the latest technology. Gusto is a leader in determining the future of next-gen customer experiences that are increasingly operating within the spheres of AR/VR, the metaverse, NFTs and Web3. The company was founded in January 2020 by technology and marketing veteran Aaron Lau, a renowned business leader. It offers four core service specialisms: luxury brand management, a VR/AR experience platform, Web3 turnkey solutions and a metahuman marketing platform. Gusto Collective employs more than 170 full-time “Gustodians” across four offices in Hong Kong, Shanghai, Tokyo and London.  

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