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Your China Luxury Updates – December 2020

To keep up to date with business developments in China, subscribe here to the China Luxury Briefing and read a weekly bulletin of news across luxury sectors, economic recovery, brand news and key insights.

China to become the world’s biggest consumer market
Business of Fashion
China is on route to overtake the US as the world’s largest consumer market ‘very soon’. According to the China Reform Forum, the country’s top economic planning agency, China’s retail sales in 2019 surpassed RMB40 trillion (approximately USD6 trillion), compared to the US’ USD6.2 trillion retail sales.

Mulberry China retail sales up 75%
Mulberry Group has published their interim results including data up to September 26, 2020. The Asia-Pacific region was the only to report revenue growth, while China performed the best with a 75% increase in retail sales during Q2-Q3 2020 compared to the same period in 2019

Vogue Café opens first China location
Conde Nast
Vogue Café Beijing opened its door in late November. The café, located at China World Mall, will be followed by a second venue in Shanghai in 2021.

Luxury Brands Must Take Action to Navigate the Now in China
WWD
The new Chinese consumers report highlights perspectives on the trends that are defining the “next-normal” in post-pandemic China.

China’s top 10 up-and-coming cities
Vogue Business
Vogue Business in China’s 2020 New Fashion Capital Index Report provides fashion and luxury brands with data and perspectives that will further contribute to the upgrading and development of the Chinese fashion market.

Read more:

China Playbook: Spur UGC and Cultural Moments on RED and Douyin

How Luxury Brands Get Creative for China’s Double 11 Sales Fest

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‌‌The Luxury Conversation is a platform curated by Gusto Collective for luxury professionals to connect, share and discuss Asia’s luxury industry and its rapidly evolving affluent consumers.

Gusto Collective is Asia’s leading Brand Technology group – delivering best-in-class storytelling and immersive experiences powered by the latest technology. Gusto is a leader in determining the future of next-gen customer experiences that are increasingly operating within the spheres of AR/VR, the metaverse, NFTs and Web3. The company was founded in January 2020 by technology and marketing veteran Aaron Lau, a renowned business leader. It offers four core service specialisms: luxury brand management, a VR/AR experience platform, Web3 turnkey solutions and a metahuman marketing platform. Gusto Collective employs more than 170 full-time “Gustodians” across four offices in Hong Kong, Shanghai, Tokyo and London.  

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