The One Reason Luxury Brands Find Success or Failure in China: Localisation

When talking about localising for China, we need more space than a headline can provide. To succeed in the world’s leading luxury consumer market, it requires more than ‘localisation for China’. Dealing with a country the size of a continent with distinct dialects, sub-cultures, climates, food, ethnicities and lifestyles makes having ‘a China strategy’ over-simplified. … Continue reading The One Reason Luxury Brands Find Success or Failure in China: Localisation