To keep up to date with business developments in China, subscribe here to the China Luxury Briefing and read a weekly bulletin of news across luxury sectors, economic recovery, brand news and key insights. This is a monthly snapshot of the Briefing:
Tmall Luxury’s new consumer engagement tools
Beauty Matter
Alibaba’s high-end e-commerce division Tmall Luxury has launched three new features. Soho Live is a daily livestreaming service, Soho Mag is a content-rich channel for fashion news developed with editors and influencers, and there is an upgraded membership program.
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Autonomous retail booming
Technode
Unstaffed stores, vending machines, and unstaffed shelved first emerged in 2016, but quickly dwindled , before booming in January 2020. The sector has more than doubled in four years and is expected to cater to +200 million customers by 2022.
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Clarins opens first overseas R&D lab in Shanghai
Shine
Clarins has set up a Research & Development (R&D) lab in Shanghai (pictured, credit Shine). As China has becom the company’s biggest market, it nominated the Shanghai office as its regional headquarters in June 2020, while in August it launched an e-commerce company.
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China’s Hottest Makeup Trends
WWD
Makeup artist Valentina Li shares the biggest makeup trends in China this year: H20 everything, traditional Chinese, K-pop style, and gamer digital.
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Luxury brands bank on a raring China market as pandemic lays waste to global demand
Reuters
On the southern Chinese island of Hainan, a duty-free shopping paradise, mainland tourists keen to splurge will often patiently line up for an hour or more to enter a Gucci, Tiffany or other luxury brand store
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Digital is helping fashion titles stay relevant
BoF
In China’s extremely digital world, fashion media have had to pivot to online, just like other businesses. Being agile enables media to experiment with digital initiatives. Mastering multi-platform landscape ensures staying on brand, consistent and where target audiences are. Not succumbing to star power offers a more sustainable strategy.
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Smaller watches take off in China
Bloomberg
Watch brands are adjusting their strategies for the China market. As China is set to become watch-maker Panerai’s number one market in 2020, the brand is increasingly catering to local consumer preferences. Panerai, well-known for its large-dial watches, is offering much smaller watches in China.
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Recent articles:
6 Luxury Localisation Successes in China: Sustainability, Seasonality and Strategy
How Tmall Gives Niche Luxury Brands the Digital Tools to Be In Chinese Consumers’ Everday Lives
The One Reason Luxury Brands Find Success or Failure in China: Localisation
