Kissing Sticks and Jellypuffs: Why Beauty Brands in China Must Come to Love Their Social Media Nicknames

By Jiaqi Luo Known as the world’s largest shopping event, China’s annual shopping extravaganza Double 11 is drawing closer. At the heart of this ultra-competitive battleground for clicks and buys are beauty brands. In China, consumers see Double 11 as an unmissable occasion to stock up beauty products for the entire year, making the success of this … Continue reading Kissing Sticks and Jellypuffs: Why Beauty Brands in China Must Come to Love Their Social Media Nicknames