How Luxury Brands Get Creative for China’s Double 11 Sales Fest

It’s the biggest online sales festival of the year in China and maybe the world. Singles’ Day or Double-11 is Alibaba’s mega sales festival that sees big numbers of consumerism trumpeted far and wide. While the Day itself is November the 11th, the deals and the sales begin well in advance. It is a great … Continue reading How Luxury Brands Get Creative for China’s Double 11 Sales Fest