Shanghai, 7 February, 2024 – Gusto Collective, Asia’s leading Brand Technology group, hosted a Spring Summer 2024 Showcase for fashion and luxury partners at Fotografiska in Shanghai. The collaboration between Gusto Collective and the newly opened Fotografiska Museum, combines fashion, art, tech and design. The event attracted over 150 people including media, celebrities, influencers, designers and more. Brands including Vivienne Westwood, Zimmermann, Paul Smith, Hunter, & Other Stories, ARKET, LINDBERG, Swarovski, Missoma, Marvis, Totemist took part to present new products and collections.
“In such a dynamic and fast paced market, we are always looking at how to evolve. How can we create more meaningful engagement for our partners? Partnering with Fotografiska is a wonderful opportunity to bring brands to one of Shanghai’s most creative art destinations. It fosters a dialogue and an exchange of ideas, which is exactly what we want.” – Gillian Gu, General Manager of Fashion, Gusto Collective Shanghai.
“Art and Fashion have always been closely intertwined. We’re happy to tap into Shanghai’s burgeoning fashion community by partnering with Gusto Collective to bring them to our Museum for this Showcase. Our venue lends itself incredibly well to all sorts of events and partnerships. It’s large and versatile, plus we have world-class F&B offerings too.” Christian Devillers, Managing Director, Fotografiska.
