How Maserati in China Gives Gen Z Gamification, Personalisation and Innovation – with Sophia Sun, Director of Marketing

China’s super luxury car market was one of the rare thrivers of the first half of this year, and still continued to surge through recent months. It serves as clear evidence that China’s ultra-wealthy have the confidence, resources and hunger for high-value, long-term purchases. In such an accelerating market, how can a brand navigate through … Continue reading How Maserati in China Gives Gen Z Gamification, Personalisation and Innovation – with Sophia Sun, Director of Marketing