China’s ‘whole new world’ for its luxury consumers see them eager to discover new places that provide exotic experiences such as the Middle East and North Africa; China is now Abu Dhabi’s largest overseas source market, Chinese tourists are the biggest buyers at Dubai International Airport and Chinese visitors to Morocco in 2017 were up 300% on the previous year.
To read our China Insight Report on how businesses in MENA can capture the attention of affluent Chinese travellers, download the report on the right.
