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Op-Ed: Hyper-localism – Luxury Brands in China Must Prepare to ‘Go Local’

By Nick Cakebread – first published on LSN Global It’s safe to say that Chinese consumers are even more knowledgeable about the world of luxury than their Western counterparts. In fact, luxury is a way of life for affluent Chinese consumers, and this arguably affects brands in many ways. One of the major changes of […]
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The Luxury Conversation is wholly owned by Reuter Group Ltd. Reuter Communications is a luxury intelligence, digital, communications and marketing agency connecting luxury brands and businesses with Asia’s affluent consumer.

With offices in Shanghai, Hong Kong, Singapore and Dubai, Reuter Communications represents some of the world’s most celebrated luxury and premium brands, with clients including Sotheby’s, Hilton, Harrods, The Ritz Carlton, Estee Lauder and Swarovski.

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