Chinese luxury consumers are seeking out natural and organic personal care products for the sake of safety, and the allure of prestige.
Along with the rising trend towards eco-friendliness, health and wellness in Chinese society, the demand for “clean” beauty products will continue to rise, said Lee Folland, Head of Research at Reuter Communications, a luxury intelligence, digital, communications and marketing agency.
Demand for ‘clean’ is rising
In a soon-to-be-published study conducted by Reuter Communications, it is revealed that luxury consumers in China have a preference for organic ingredients, especially consumers in the millennial and Generation X age bracket.
Folland elaborated that the study identified that these consumers are very knowledgeable about ingredients, as well as brands and products.
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