Safety and Prestige Driving Natural and Organic Beauty Demand in China

By Amanda Lim

Chinese luxury consumers are seeking out natural and organic personal care products for the sake of safety, and the allure of prestige.

Along with the rising trend towards eco-friendliness, health and wellness in Chinese society, the demand for “clean” beauty products will continue to rise, said Lee Folland, Head of Research at Reuter Communications, a luxury intelligence, digital, communications and marketing agency.

Demand for ‘clean’ is rising

In a soon-to-be-published study conducted by Reuter Communications, it is revealed that luxury consumers in China have a preference for organic ingredients, especially consumers in the millennial and Generation X age bracket.

Folland elaborated that the study identified that these consumers are very knowledgeable about ingredients, as well as brands and products.

Read the full original article on Cosmetics Design Asia

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