In challenging times, how can brands stay ahead in the world’s largest luxury market? That was the question posed at our Luxury Conversation talk, held at Harrods, London, on the 7th of February in front of an invitation-only audience of senior figures at leading global brands, groups and media. Continue reading “A Pivotal Year for Luxury in China: The Luxury Conversation in London, Feb 2019”
With 2018 sales figures of luxury brands demonstrating successful growth and 45% of luxury spending set to come from China by 2025, the region still represents the largest opportunity for luxury brands.
Yet with a shifting economic landscape and new, fragmented consumer demographics, what must luxury brands know in order to win? Continue reading “London Breakfast Briefing, Feb 7th: China’s Pivotal Year Ahead and How Luxury Brands Can Win in Challenging Times”
The travel hopes and dreams of one of the most important demographics for luxury hospitality globally are finally revealed in The Luxury Conversation’s China Insight Report:
Next-Gen Luxury Travellers: Affluent Chinese Families.
by Cindy Choo
With a completely unique digital playground, any travel and hospitality brand needs to engage with their affluent Chinese customer according to their App-based, mobile preference.
Players in the hospitality or travel sector should already realise the importance of Chinese travellers – Chinese tourists made 130 million overseas trips in 2017, with total spending amounting to US$115 billion, according to a report from China Tourism Academy, and the number is projected to jump to 390 million in the next decade.
A survey in 2017 revealed that 95 per cent of Chinese millennials had not bought print media in the last year. China is the global leader in proximity mobile payment adoption, accounting for 61.2 per cent of the worldwide user base in 2018.
So who are the key players in sales, marketing, reviews and content platforms that engage Chinese luxury travellers? Continue reading “China’s Luxury Travel Apps (Finally) Explained”
By Francesca Fearon
The Luxury Conversation held a special event with InStyle China and FASHION IS GREAT this week in Shanghai. Coinciding with a China Retail Mission organised by the UK Department for International Trade, CEOs and executives from some of Britain’s best loved fashion brands attended the event at the ‘by FANG’ Villa to gain genuine understanding about China from industry experts. Continue reading “The Luxury Conversation in Shanghai, with the UK Department for International Trade Retail Mission to China”
Wendy Yu has been near and dear to the luxury world for some time now — as a patron, an investor, a business partner and a cultural tie between the East and the West. Yet her ambition didn’t end there, as demonstrated by the announcement of Yu Holdings’ establishment, investment in Mary Katrantzou, and an eye to expansive growth in 2018, somewhat commemorated with a glamorous Chinese New Year Dinner that was the talk of the luxury society.
The Luxury Conversation met with Wendy on a recent visit to Shanghai, to talk about Yu Holdings, how she had arrived at this point and what was in store for the future of Wendy Yu. Continue reading “Exclusive: How Wendy Yu is Shaping Luxury Business & Cultural Exchange between East & West”
The Luxury Conversation went offline to create an invitation-only event in London: How to Capture the Attention of the Chinese Millennial?
Industry experts, luxury brands, agencies and the media attended the talk, in order to learn about the China luxury market and its key consumer in the luxury demographic – the Millennial.
The Luxury Conversation is looking forward to the London Breakfast Briefing: How to Capture the Attention of the Chinese Millenial Luxury Consumer in 8 Seconds.
China is becoming more and more important for the luxury industry. A recent Bain & Company report projected Chinese consumers as accounting for 32 percent of global luxury consumption in 2017.
Brands cannot rely on methods applied in other territories to work in China. The Chinese social media landscape is totally unique, as are buying habits, and the Chinese Millenial is a demographic highly sought-after, yet not fully understood.
This invitation-only Breakfast Briefing will explain who they are, how they think, shop, buy and how British brands can best tackle these issues and find success.
Email email@example.com to express interest in attending.
Last week saw over 150 British brands and several thousand Chinese visitors attend the Best of British exhibition —organised by Media Ten — to network, connect, learn and strengthen partnerships between China and the UK.
The timing was perfect, with Xi’s announcement at the 19th National Communist Congress, taking place in Beijing, that China was continuing to focus on “opening up” for business across the world.