It isn’t in any doubt that China is the place to be for luxury brands. How can businesses take the first steps to tapping into this huge market? Thankfully, the opportunity is possible due to China becoming one of, if not the most digitally innovative country in the world.
Here are 8 ways WeChat can work magic — even for a company based outside of China: Continue reading “8 Ways WeChat Can Work Magic for Luxury Brands in China – and Beyond”
The China Luxury Committee event took place on the 18th of May in Shanghai. With expert speakers, the event was attended by an invitation-only guest list, including top-level executives from brands such as Chow Tai Fook, Focus Media, Tmall, Tencent, Gucci, Lane Crawford, Lululemon, Moet Hennessy Diageo, Kate Spade, Michael Kors and many more.
The event was highlighted by keynote speeches and a panel discussion, moderated by Chloé Reuter, Founder and CEO of Reuter Communications.
CEO of Secoo – the leading luxury online platform – Eric Chan gave many insights as to their success. The key aspect to Secoo’s success has been embracing the strength of offline experiences – even as an e-commerce platform, as well as not being afraid of diversification: Continue reading “Expert Insight on the Future of Luxury E-tail in China; the China Luxury Committee in Shanghai”
By Tamsin Smith
It seems not a day goes by without another of China’s e-commerce platforms announcing a luxury initiative, attempting to lure the top brands to their sites with exclusivity, the fight against fakes and seamless logistics services. Many foreign luxury brands, however, are still unclear over the reality of the various apps and platforms in regards to luxury retail; and it’s easy to see why.
Continue reading “Luring Luxury to China’s E-commerce World; Who Comes Out On Top?”
You will have seen the work of Blue Mount, without even realising it — the designs of top luxury brands’ retail stores, such as Shanghai Tang, Christian Louboutin, Coach, Ted Baker, Lane Crawford, Value Retail, K11 and much more is down to them. The simple term to sum up these projects is ‘Visual Merchandising’, while the reality is that their pioneering development of the field in China has led to the more apt label of Integrated Experience Curator.
Combining original artwork from established artists, cultural relevancy which inspires, cutting-edge technology that engages and meeting the varying requirements of brands, malls and department stores has led Blue Mount to become the leader in the field, with a presence all over China, as well as in the UK.
We met with Blue Mount CEO, Luca Lam, for a chat about his experience. Continue reading “5 Questions With: Luca Lam, CEO of Visual Merchandising Leaders, Blue Mount”
With a career not only spanning, but creating global fashion e-commerce, Claire Chung is a renowned expert on Chinese and international retail, digital, fashion and culture.
Speaking 5 languages and having lived across continents, Claire was a pioneer in leading Chinese cross-border commerce, launching China’s first luxury multi-brand online fashion retailer. As VP of ShangPin.com, Claire forged epic deals, bringing global brands and western government entities into China with strategic partnerships.
In 2015, Claire moved into a newly created executive role at Net-A-Porter Group level, to expand all businesses in the China market. After the historic merger between Net-A-Porter Group and YOOX Group which created the world’s number one retailer in luxury, Claire was promoted to lead all of the YOOX-Net-A-Porter Group‘s businesses in China.
We met with Claire to hear her insights on the China luxury market.
Continue reading “5 Questions with: Claire Chung, GM of YOOX-NET-A-PORTER Group, China”
The Luxury Conversation held a special event with InStyle China and FASHION IS GREAT this week in Shanghai. Coinciding with a China Retail Mission organised by the UK Department for International Trade, CEOs and executives from some of Britain’s best loved fashion brands attended the event at the ‘by FANG’ Villa to gain genuine understanding about China from industry experts. Continue reading “The Luxury Conversation in Shanghai, with the UK Department for International Trade Retail Mission to China”
China is where any luxury brand needs to be.
McKinsey’s recent report, What can we expect in China in 2018, gives some details and data on the ongoing rise of digital China.
Investment in global infrastructure and start-ups, investment in culture, better regulations and more is all made possible with a pioneering level of leading tech. Cash is already (as good as) obsolete, with facial recognition for payments and next-gen AI being led by China.
What does this mean for luxury brands? Continue reading “China the Digital Pioneer; How Luxury Brands Should Capitalise on China’s Blazing Online Trail”
The story of Ms MIN began in Fuzhou, a city far from the catwalks of New York. It began during her secondary school life, when a teenage Liu Min used to accompany her mother to shop for fabrics that were then tailor-made into unique garments. This mutual interest led her towards a future path to the design world.
After a bachelor’s degree in Fashion Design of Women’s wear from London College of Fashion, Liu Min’s own brand was launched in 2010 — Ms MIN. Continue reading “5 Questions With: Ms. MIN, Rising Star of China’s Boutique Designer Scene”
The Luxury Conversation will present insights, tips and trends on how U.S. luxury brands can capture the attention of this key demographic — the luxury Chinese Millennial. Continue reading “New York Briefing, Feb 2018: How Luxury Brands Can Capture the Attention of Chinese Millennials”
With a career in China’s luxury world, Thibault Villet co-founded Mei.com in 2010, was the CEO and remains as the Chairman. Mei.com is now one of the largest luxury e-commerce platforms in China, having been acquired by the Alibaba group in 2015. It has partnered with thousands of top brands and with looks and products curated by stylists from luxury designer backgrounds.
Mei.com, in collaboration with KPMG, recently released the results of their survey of over 3,000 mainland China consumers (with a focus on the Millennial / non-Millennial divide), which aimed to improve understanding of their current and future shopping habits.
Continue reading “5 Questions with Thibault Villet, Co-Founder & Chairman of Mei.com”