In challenging times, how can brands stay ahead in the world’s largest luxury market? That was the question posed at our Luxury Conversation talk, held at Harrods, London, on the 7th of February in front of an invitation-only audience of senior figures at leading global brands, groups and media. Continue reading “A Pivotal Year for Luxury in China: The Luxury Conversation in London, Feb 2019”
The enormous numbers of domestic Chinese travel are no secret – hotel brands are investing heavily in their China portfolio. At this point we could list the big names opening and building new hotels in China – Rosewood, W, Banyan Tree, Bvlgari, Conrad, Waldorf and more – but one stat tells the story: the total China construction pipeline stands at 2,523 hotels with 556,645 rooms. Continue reading “Domestic Luxury Chinese Travel: Uncovering the Booming Industry’s Trends”
China’s unique and continually evolving market creates exciting opportunities. Rather than try any crystal-ball predictions, here’s my summary of what this year can show us about the next, and what to look out for. Continue reading “The China Luxury Market in 2019 – 5 Things to Look For”
Earlier this month, ILTM China arrived in Shanghai. The first specifically China-focused iteration of the event came after strong demand for a dedicated Chinese version, with the market now too large to be just part of ILTM Asia. Because in case you missed it, Chinese outbound and domestic travel is booming.
There’s a high chance that, after China’s ‘Golden Week’ of national holidays at the start of October, you read that hundreds of millions of Chinese people travelled here, there and everywhere. These big numbers make for easy headlines, yet mean very little. Continue reading “How Green is the New Gold for Luxury Chinese Travellers”
The first China-specific edition of ILTM wrapped up last week, proving to be a genuinely successful event for connecting luxury travel brands with agencies and travel planners.
The Luxury Conversation partnered with ILTM to produce a China Insight Report – Next-Gen Luxury Travellers: Affluent Chinese Families.
Having attended the keynote speech by Chloe Reuter, CEO of Reuter Communications and co-Founder of The Luxury Conversation, as well as the opening morning talks and event, we heard about key trends and ideas vital for any travel business to know. Continue reading “5 Top Takeaways from ILTM China 2018: Luxury Chinese Travellers’ Evolving Expectations”
The travel hopes and dreams of one of the most important demographics for luxury hospitality globally are finally revealed in The Luxury Conversation’s China Insight Report:
Next-Gen Luxury Travellers: Affluent Chinese Families.
Continue reading “China Insight Report: Next-Gen Luxury Travellers – Affluent Chinese Families”
Swire Hotels was created to manage soulfully individual hotels in China and the USA, providing a characterful experience for well-travelled, individually minded travellers who seek originality, style and personalised service. Their hotels offer a sense of place that breaks with convention. Currently, Swire Hotels includes The House Collective – The Opposite House, The Upper House, The Temple House and The Middle House, in Beijing, Hong Kong, Chengdu and Shanghai respectively – and the EAST hotels in Beijing, Hong Kong and Miami. Continue reading “5 Questions with: Toby Smith, MD of Swire Hotels”
ILTM (International Luxury Travel Market) China will be in Shanghai on October the 31st to November the 2nd, 2018. This is the first dedicated Chinese edition of the world’s leading luxury travel-industry event, as the Chinese market is now so strong that the region warrants its own unique version.
At the event’s keynote speech on the 31st, Chloe Reuter, CEO & Founder of Reuter Communications and co-Founder of The Luxury Conversation will be presenting findings from a new travel report on Affluent Chinese Families.
The report, co-published by ILTM China and The Luxury Conversation, is produced by Reuter : Intelligence, the insights division of Reuter Communications. Continue reading “ILTM China x The Luxury Conversation: Travel Report – Affluent Chinese Families”
It’s safe to say that Chinese consumers are even more knowledgeable about the world of luxury than their Western counterparts. In fact, luxury is a way of life for affluent Chinese consumers, and this arguably affects brands in many ways.
One of the major changes of recent years has been the shift from making blingy, big-logo purchases to a more curious look at luxury. Today, it’s about being discerning, as having a savvy knowledge of luxury goods expands from China’s first tier cities and well-travelled set of affluent consumers, to reach wider, regional audiences. Continue reading “Op-Ed: Hyper-localism – Luxury Brands in China Must Prepare to ‘Go Local’”
With a completely unique digital playground, any travel and hospitality brand needs to engage with their affluent Chinese customer according to their App-based, mobile preference.
Players in the hospitality or travel sector should already realise the importance of Chinese travellers – Chinese tourists made 130 million overseas trips in 2017, with total spending amounting to US$115 billion, according to a report from China Tourism Academy, and the number is projected to jump to 390 million in the next decade.
A survey in 2017 revealed that 95 per cent of Chinese millennials had not bought print media in the last year. China is the global leader in proximity mobile payment adoption, accounting for 61.2 per cent of the worldwide user base in 2018.
So who are the key players in sales, marketing, reviews and content platforms that engage Chinese luxury travellers? Continue reading “China’s Luxury Travel Apps (Finally) Explained”